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Washington University in St Louis Olin Business School

Olin Business SchoolOlin Business School
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Building Competitive Advantage through Strategy (TWO DAY SEMINAR) (St. Louis)

November 5, 2014
8:30 AM - 4:30 PM

November 6, 2014
8:30 AM - 4:30 PM


St. Louis Knight Center

Registration Required: Yes


Seminar Details
This is a 2-day seminar and your registration is for both days, November 5-6, 2014.

Competing successfully today within industry requires more than routine planning and forecasting. Sustained success requires that firms obtain positions of competitive advantage. Participants in this seminar will adopt the perspective of a general manager and grapple with questions of how such positions can be obtained. You will develop tools for understanding your industry and environment, assessing your resources and capabilities, and analyzing your business model. You will depart with a clearer understanding of how to craft strategy in your business so it delivers competitive advantage.

  • Analyzing industries and environments
  • Assessing and leveraging capabilities and resources
  • Identifying competitive positions
  • Tools for strategy analysis and development
  • Business models for value creation
  • Integrating across functional areas

By taking this seminar you will:
  • Develop strategic thinking
  • Develop tools for strategy analysis
  • Understand the benefits of cross-functional integration
  • Understand the conditions necessary for value creation and competitive advantage
  • Be able to infuse strategy development into strategic planning


Who Should Attend?
This seminar targets managers or executives with responsibility for strategy formulation and implementation, and functional managers in operations, marketing, finance, human resources or IT who are moving into these roles.

Todd Zenger, The Robert and Barbara Frick Professor of Business Strategy, Olin Business School, Washington University in St. Louis
Nicholas Argyres, Vernon E. and Marion K. Piper Professor of Strategy, Olin Business School, Washington University in St. Louis

Executive Programs, 314-935-9494

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