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Taylor Bentley
Curriculum Vitae
Email: bentleyt@wustl.edu

Taylor Bentley

Marketing
Ph.D. Marketing 2015 (expected), Olin Business School - Washington University in St. Louis
M.B.A. Marketing 2010, Olin Business School - Washington University in St. Louis
B.A. Mathematics 2005, Principia College
Research interests:
Substantive: Online Advertising, Digital Media Advertising, Sales Force Management, New Product Design, Healthcare. Methodological: Dynamic Structural Models, Empirical I.O., Search Models, Choice Models
Papers:
  • "The Value of Organic Links for Sponsored Search Advertising," with Tat Chan and Young-Hoon Park
  • "Testing Signaling Theory Using Data on Search Advertisements," with Tat Chan and Young-Hoon Park
  • "Elimination-By-Aspects (EBA) Demand Model for Differentiated Products: Implications for Pricing," with P.B. Seetharaman
  • "A Design-Based Solution for the Number-of-Levels Effect in Choice-Based Conjoint," with P.B. Seetharaman
Academic/professional activities:
Fellow AMA-Sheth Doctoral Consortium, Northwestern University, 2014
Fellow Marketing Science Doctoral Consortium, Emory University, 2014
Presenter "Signaling in Sponsored Search Advertising," Frontiers of Research in Marketing Science Conference, University of Texas at Dallas, 2014
Guest Lecturer Section on Factor Analysis, Washington University in St. Louis, 2012
Guest Lecturer Section on Conjoint Analysis, Washington University in St. Louis, 2012
Other Professional Experience:
Consultant, Essence Healthcare, St. Louis, MO (2011 - 2012)
Assistant Producer, The Cimarron Group, USA (2006 - 2007)
Awards/honors:
Doctoral Fellowship, Olin Business School, 2010-2015
Knight Scholar Award, Washington University in St. Louis, 2010
Milford Bohm Prize in Marketing, Olin Business School, 2010
Mathematics Award, Principia College, 2005
Achieved 760 on the GMAT, (99th percentile)
Personal interests:
Soccer, Hiking, Movies, Reading