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Washington University in St Louis Olin Business School

Olin Business SchoolOlin Business School

Curriculum

A total of 30 credits are needed to complete the MSCA program. A minimum 3.0 grade point average must be maintained for graduation eligibility.

Enrolled students will be given a change to consult an academic advisor to determine a course sequence and decide which course format length is suitable. The program can be completed in a two- or three-semester format.

Working professionals in the St. Louis area can pursue this program on a part-time basis. Part-time students can begin taking classes in the spring or the fall semester.

Transfer of Credit

Olin Business School will accept up to nine credits of graduate coursework taken at another AACSB accredited institution if the grades you earned are "B" or better, and the Academic Review Committee judges the courses to be equivalent to Olin MSCA classes in quality and content. Submit the course syllabus and transcript to your academic advisor upon enrollment.

Foundation Courses

All MSCA students may are required to enroll in Foundations courses before beginning the program. This coursework would take place in late July/early August, in addition to the 30 required credits:

  • MEC 5200 Fundamentals of Statistics and SPSS Programming (0.5 credits)
  • 2-Day Course in Programming

LIST OF COURSES BY SEMESTER

Foundations Courses during August
These required courses are over and above the 30 required credits and grades count towards GPA calculation.
MKT 500R Basic Statistics Using SPSS Programming (0.5)
2-Day Course in R Programming

Fall Semester (15 credits)
Fall A Fall B
MKT 571A: Marketing Research — 1 (1.5) *
MKT 555A: Data Analysis for Brand Management (1.5) *
MKT 571B: Advanced Marketing Research (1.5) *
OMM 5705: Quantitative Decision Making (1.5) *
MKT 571C: Database Marketing (1.5) *
MKT 555: Analytics-Driven Brand Management (1.5) *

Full Semester Courses (Fall)
MEC 537: Data Analysis, Forecasting and Risk Analysis (3) **
MKT 577: Marketing Strategy (3) *


Tentative Spring Semester (15 credits)
Spring A Spring B
MKT 558 Pricing Strategy (1.5)*
MKT 558B Pricing Decision Making & Implementation (1.5)*

Full Semester Courses (Spring)
Pol Sci 363: Quantitative Political Methodology (3) **
MGT 620: Empirical Methods in Business (3)
MKT 500S: Predictive Analytics (3)
MKT 500Q: Intensive Industry Project (3) *

30 CREDITS TOTAL REQUIRED

Academic Director – Seethu Seetharaman
Download MSCA Course Descriptions (pdf)

Note: Students have the option of extending this curriculum to be completed in three semesters.

Note to International students:
Additional English courses may be required or waived based on an English assessment upon arrival. If taken, these courses are over and above required credits, are graded on a pass/fail basis, and do not count towards a student’s GPA calculation.

*Courses are offered at night.
**Courses are offered during the day time.

Course Sequencing:

  • MKT 555A before MKT 555
  • MGT 620 before Intensive Industry Project
  • MKT 571A before MKT 571B
  • MKT 558 before MKT 558B
  • MKT 558 before MKT 558B

COURSE SEQUENCE – PART-TIME TRACK
(FALL SEMESTER START)

Term Full term/Mini A Mini B
Fall 1

MKT 571A: Marketing Research (1.5 Credits)

MEC 537: Data Analysis, Forecasting and Risk Analysis (3 Credits)
MKT 555A:
Data Analysis for Brand Management (1.5 Credits)


MKT 571B: Advanced Marketing Research(1.5 Credits)


MKT 555:
Analytics Driven Brand Management (1.5 Credits)


Spring 1

MGT 500S: Empirical Methods in Business (3 Credits)

Pol Sci 363: Quantitative Political Methodology (3 Credits)


Fall 2

MKT 571 C: Database Marketing (1.5 Credits)

OMM 5705: Quantitative Decision Making (1.5 Credits)

MKT 577: Marketing Strategy (3 Credits)

Spring 2

MKT 558: Pricing Strategy (1.5 Credits)
MKT 500S: Predictive Analytics (3 Credits)

Intensive Industry Project (3 Credits)

MKT 558B: Pricing Decision Making and Implementation (1.5 Credits)


COURSE SEQUENCE – PART-TIME TRACK
(SPRING SEMESTER START)

Term Full Term/Mini A Mini B
Spring 1

MKT 555A: Data Analysis for Brand Management (1.5 Credits)

Pol Sci 363: Quantitative Political Methodology (3 Credits)
MKT 500S:
Predictive Analytics (3 Credits)



MKT 555: Analytics Driven Brand Management (1.5 Credits)


Fall 1

MEC 537: Data Analysis, Forecasting and Risk Analysis (3 Credits)

MKT 571A: Marketing Research (1.5 Credits)


MKT 577: Marketing Strategy (3 Credits)

MKT 571B: Advanced Marketing Research(1.5 Credits)

Spring 2

MKT 558: Pricing Strategy (1.5 Credits)

MGT 500S: Empirical Methods in Business (3 Credits)


MKT 558B: Pricing Decision Making and Implementation (1.5 Credits)
Fall 2

OMM 5705: Quantitative Decision Making (1.5 Credits)

MKT 571 C: Database Marketing (1.5 Credits) MKT 500Q: Intensive Industry Project (3 Credits)