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Washington University in St Louis Olin Business School

Olin Business SchoolOlin Business School

Curriculum

A total of 30 credits are needed to complete the MSCA program. A minimum 3.0 grade point average must be maintained for graduation eligibility.

Enrolled students will be given a change to consult an academic advisor to determine a course sequence and decide which course format length is suitable. The program can be completed in a two- or three-semester format.

Working professionals in the St. Louis area can pursue this program on a part-time basis. Part-time students can begin taking classes in the spring or the fall semester.

Transfer of Credit

Olin Business School will accept up to nine credits of coursework taken at another AACSB accredited institution if the grades you earned are "B" or better, and the Academic Review Committee judges the courses to be equivalent to Olin MSCA classes in quality and content. Submit the course syllabus and transcript to your academic advisor upon enrollment.

Foundation Courses

All MSCA students may are required to enroll in Foundations courses before beginning the program. This coursework would take place in late July/early August, in addition to the 30 required credits:

  • MEC 5200 Fundamentals of Statistics and SPSS Programming (0.5 credits)
  • 2-Day Course in Programming

COURSE SEQUENCE – TWO SEMESTER FULL-TIME TRACK

Fall Semester (15 credits)

Fall A Fall B
MKT 571A Marketing Research I (1.5)* MKT 571B Advanced Marketing Research (1.5)*
0MM 5705 Quantitative Decision Making (1.5)*
MKT 571C Database Marketing (1.5)*

MEC 537 Data Analysis, Forecasting and Risk Analysis (3)**
MKT 577 Marketing Strategy (3)*
CSE 417A Introduction to Machine Learning (3)**

Spring Semester (15 credits)
Spring A Spring B
MKT 555A Data Analysis for Brand Management (1.5)*
MKT 558 Pricing Strategy (1.5)*
MKT 555 Analytics-Driven Brand Management (1.5)*
MKT 558B Pricing Decision Making & Implementation (1.5)*

CSE 514A Data Mining (3)**
PolSci 363 Quantitative Political Methodology (3)**
MKT 500Q Intensive Industry Project (3)*

30 CREDITS TOTAL

Academic Director – Seethu Seetharaman
Download MSCA Course Descriptions (pdf)

*Courses are offered at night
**Courses are offered during the day time

COURSE SEQUENCE – PART-TIME TRACK
(FALL SEMESTER START)

Term Mini A Mini B
Fall 1 MKT 571A Marketing Research (1.5)
MKT 571B Advanced Marketing Research (1.5)

MEC 537 Data Analysis, Forecasting & Risk Analysis (3)

Spring 1
MKT 555A Data Analysis for Brand Mgt (1.5)

MKT 555 Analytics Driven Brand Management (1.5)
CSE 514A Data Mining (3) (Daytime Class)
PolSci 363 Quantitative Political Methodology (3)
Fall 2 MKT 571C Database Marketing (1.5)
OMM 5705 Quantitative Decision Making (1.5)
MKT 577 Marketing Strategy (3)
CSE 417A Introduction to Machine Learning (3)
Spring 2
MKT 558 Pricing Strategy (1.5) MKT 558B Pricing Decision Making & Implementation (1.5)
Intensive Industry Project (3)

30 CREDITS TOTAL

Academic Director – Seethu Seetharaman
Download MSCA Course Descriptions (pdf)

Course Sequencing:
  • MKT 555A before MKT 555
  • Data Mining before Intensive Industry Project
  • MKT 571A before MKT 571B
  • MKT 558 before MKT 558B
  • MKT 558 before MKT 558B

Note to International Students: Additional English courses may be added or waived based on an English assessment upon arrival. The pass/fail grade you receive will not count toward your GPA.