Sydney Scott
Assistant Professor of Marketing
Sydney Scott
Area of Expertise
Consumer Behavior and Decision Making
Education
- Ph D 2017, University of Pennsylvania
- MA 2013, University of Pennsylvania
- BA 2012, University of Pennsylvania
Awards/Honors
- MSI 2023 Young Scholar , Marketing Science Institute, 2023
- The Cornell Saroj & Vithala Rao Young Scholar Award , SC Johnson College of Business at Cornell University, 2022
- Judith & William Bollinger Fellowship, The Wharton School, 2016
Research Interests
I am an Assistant Professor of Marketing at the Olin Business School, Washington University in St. Louis. I study how consumers think about natural products, morality and consumption, and health and wellness. For example, I am interested in questions like: When and why do consumers want natural products? How do consumers think about health and well-being? My work has been published in top academic journals such as Journal of Consumer Research, Psychological Science, and Nature: Human Behaviour, and has been featured in press outlets such as The New York Times, The Guardian, and National Public Radio.
I received my Ph.D. in Marketing and Psychology from the Wharton School, University of Pennsylvania in 2017. I graduated summa cum laude from the University of Pennsylvania with a Bachelor of Science in Psychology in 2012.
Selected Publications
- "In Goal Pursuit, I Think Flexibility is the Best Choice for Me, But Not for You ", Journal of Marketing Research, with Elanor Williams, 2023
- "“Good People Don’t Need Medication”: How Moral Character Beliefs Affect Medical Decision Making", Organizational Behavior and Human Decision Processes, Article 104225, with Justin Landy, 2023
- "Consumers Prefer "Natural" More for Preventatives than for Curatives", Journal of Consumer Research, Issue 3, 454–471, with Paul Rozin, Deborah Small, 2020
- "Actually, Natural is Neutral", Nature Human Behaviour, 989-990, with P. Rozin, 2020
- "Extreme Opponents of Genetically Modified Foods Know the Least, but Think They Know the Most", Nature Human Behaviour, 251-256, with Philip Fernbach, Nicolas Light, Yoel Inbar, Paul Rozin, 2019
- "An Overview of Attitudes Toward Genetically Engineered Food", Annual Review of Nutrition, 459-479, with Y. Inbar, C. Wirz, D. Brossard, P. Rozin, 2018
- "Evidence for Absolute Moral Opposition to Genetically Modified Food in the United States", Perspectives on Psychological Science, Issue 3, 315-324, with Yoel Inbar, Paul Rozin, 2016
- "Asymmetrical Social Mach Bands: Exaggeration of Social Identities on the More Esteemed Side of Group Borders", Psychological Science, Issue 10, 1955-1959, with Paul Rozin, Hana Zickgraf, Flora Ahn, Hong Jiang, 2014
- "Psychological Strategies for Winning Geopolitical Forecasting Tournaments", Psychological Science, Issue 5, 1106-1115, with Barbara Mellers, Lyle Ungar, Jonathan Baron, Jaime Ramos, Burcu Gurcay, Katrina Fincher, Don Moore, Pavel Atanasov, Samuel Swift, Terry Murray, Eric Stone, Philip Tetlock, 2014