Strategy Workshop: Get Inside Your Competitor's Head (Virtual Session)

May 4, 2021
8:30 AM - 11:30 AM

May 5, 2021
8:30 AM - 11:30 AM


Virtual Session

Registration Required: Yes


Seminar Details
This seminar will be split into two 3-hour digital sessions held on consecutive days from 8:30 AM – 11:30 AM.  

Learn a systematic way to anticipate what your competitors might do next -- and decide what to do about it.  In this course, you’ll learn how to build competitive insights on other organizations by examining what they are currently doing, what advantages and assets they have, and the mindsets of the decision-makers. Through “Black Hat” exercises, you’ll role-play a competitor in a current industry situation to create a strategic profile of them and their likely choices in the coming years (e.g., driverless automobiles, streaming TV services). By looking at the world from your competitors’ perspective and embedding the practice into strategic planning, your firm will be less susceptible to surprises, better prepared for disruptions, and more fit for the future. 

  • The framework for “getting into your competitor’s head’
  • Methodology for predicting your competitor’s reaction
  • Black Hat exercises and war gaming
  • Successfully Integrating competitive insight capabilities into the organization

  • Reframe your thinking to make a competitor analysis mindset more natural
  • Assess what competitors are likely thinking and predict what they will likely do
  • Practice using the frameworks on a real-world company
  • Shift your mindset to appreciate that competitors are not irrational, but can be understood 
Earn a Concentration or your Advanced Management Certificate

This seminar qualifies for one unit out of five in the Strategic Thinking Concentration. Earn a concentration by taking five units in this area within two years, or complete 15 units across three defined concentration areas to earn your Advanced Management Certificate.

*The current healthcare situation requires that the Olin Business School provide participants with learning conditions that protect the health of participants, business school staff, and faculty. Thus, for the foreseeable future, Olin Executive Education seminars will be appropriately modified to be delivered via Zoom and our new Learn.WashU platform. Olin faculty are well-versed and adept at working with these technological solutions to maximize participant learning and content quality.


John Horn, Senior Lecturer in Economics, Olin Business School

Executive Programs, 314-935-9494

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