Innovating through Uncertainty: Predict, Test, Create (Virtual Session)

September 22, 2020
9:00 AM - 3:00 PM


Virtual Session

Seminar Details
Learn how to cultivate insight about what is changing in the world and design solutions and strategy to meet emerging needs. This session goes beyond the tools for thinking about innovation in the abstract and enables participants to drive better innovation through the fog of uncertainty. We will learn how to integrate the best frameworks from strategy, marketing, design, and successful venture capital firms to lead high-value innovation within the firm.  Using cases from participants’ own firms, we will apply the innovation process: identify early indicators of change before one’s competitors, test these assumptions with experiments in product and service innovation, and proactively identify ways to shape change in the larger market.

  • How to effectively identify early signs of marketplace change
  • Efficiently test one’s understanding of marketplace changes and identify the best ways to respond
  • Framework for proactively shaping marketplace trends 

  • Apply an immediately actionable model for assessing current and future trends in one’s industry, customer base, and competitive landscape, and the implications for one’s organization
  • Develop actionable market intelligence and early indicators 

Earn a Concentration or your Advanced Management Certificate

This seminar qualifies for one day out of five in the Strategic Thinking Concentration. Earn a concentration by taking five seminar days in this area within two years, or complete 15 seminar days across three defined concentration areas to earn your Advanced Management Certificate

*The current healthcare situation requires that the Olin Business School provide participants with learning conditions that protect the health of participants, business school staff, and faculty. Thus, for the foreseeable future, Olin Executive Education seminars will be appropriately modified to be delivered via Zoom and our new Learn.WashU platform. Olin faculty are well-versed and adept at working with these technological solutions to maximize participant learning and content quality.


Peter Boumgarden, Professor of Practice of Strategy and Organization, Olin Business School, Washington University in St Louis

Executive Programs, 314-935-9494

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