Learn how to cultivate insight about what is changing in the world and design solutions and strategy to meet emerging needs. This session goes beyond the tools for thinking about innovation in the abstract and enables participants to drive better innovation through the fog of uncertainty. We will learn how to integrate the best frameworks from strategy, marketing, design, and successful venture capital firms to lead high-value innovation within the firm. Using cases from participants’ own firms, we will apply the innovation process: identify early indicators of change before one’s competitors, test these assumptions with experiments in product and service innovation, and proactively identify ways to shape change in the larger market.Topics
How to effectively identify early signs of marketplace change
Efficiently test one’s understanding of marketplace changes and identify the best ways to respond
Framework for proactively shaping marketplace trends
Apply an immediately actionable model for assessing current and future trends in one’s industry, customer base, and competitive landscape, and the implications for one’s organization
Develop actionable market intelligence and early indicators
Earn a Concentration or your Advanced Management Certificate
This seminar qualifies for one day out of five in the Strategic Thinking Concentration. Earn a concentration by taking five seminar days in this area within two years, or complete 15 seminar days across three defined concentration areas to earn your Advanced Management Certificate.
*The current healthcare situation requires that the Olin Business School provide participants with learning conditions that protect the health of participants, business school staff, and faculty. As a result, Olin faculty are prepared to deliver their sessions either live, or virtually, as regulations and circumstances permit. Our default model will be live seminars. However, if conditions prohibit face-to-face coursework, we will switch affected seminars to virtual delivery via the Zoom platform.
Olin instructors have been delivering their content virtually since the crisis surfaced, with exceptional results. If a session is executed virtually, we will charge a per participant per day of $765 (instead of the usual $920).
We appreciate your continued patience as we evolve our offerings.
, Professor of Practice of Strategy and Organization, Olin Business School, Washington University in St LouisContactsExecutive Programs