Learn a systematic way to anticipate what your competitors might do next -- and decide what to do about it. In this course, you’ll learn how to build competitive insights on other organizations by examining what they are currently doing, what advantages and assets they have, and the mindsets of the decision-makers. Through “Black Hat” exercises, you’ll role-play a competitor in a current industry situation to create a strategic profile of them and their likely choices in the coming years (e.g., driverless automobiles, streaming TV services). By looking at the world from your competitors’ perspective and embedding the practice into strategic planning, your firm will be less susceptible to surprises, better prepared for disruptions, and more fit for the future. Topics
The framework for “getting into your competitor’s head’
Methodology for predicting your competitor’s reaction
Black Hat exercises and war gaming
Successfully Integrating competitive insight capabilities into the organization
Reframe your thinking to make a competitor analysis mindset more natural
Assess what competitors are likely thinking and predict what they will likely do
Practice using the frameworks on a real-world company
Shift your mindset to appreciate that competitors are not irrational, but can be understood
Earn a Concentration or your Advanced Management Certificate
This seminar qualifies for one day out of five in the Strategic Thinking Concentration. Earn a concentration by taking five seminar days in this area within two years, or complete 15 seminar days across three defined concentration areas to earn your Advanced Management Certificate.
*The current healthcare situation requires that the Olin Business School provide participants with learning conditions that protect the health of participants, business school staff, and faculty. As a result, Olin faculty are prepared to deliver their sessions either live, or virtually, as regulations and circumstances permit. If conditions prohibit face-to-face coursework, we will switch affected seminars to virtual delivery via the Zoom platform.
, Senior Lecturer in Economics, Olin Business SchoolContactsExecutive Programs