Baojun Jiang
Associate Professor of Marketing
Area of Expertise:
Economics, Decision Analysis, Management Science, Consumer Behavior and Decision Making, Distribution Channels, Marketing
Research Interests:
Competitive strategy, behavioral economics, the sharing economy, platform-based business models, pricing, distribution channels, innovation, operations/marketing interface, game theory.
Selected Publications:- "Managerial Optimism in a Competitive Market", Production and Operations Management, Issue 4, 833-846, with C. Liu, 2019
- "Inter-Competitor Licensing and Production Innovation", Journal of Marketing Research, Issue 5, 738-751, with H. Shi, 2018
- "Quality and pricing decisions of experience goods in markets and consumer information sharing", Management Science, Issue 1, 272–285, with B. Yang, 2019
- "Effects of consumer-to-consumer product sharing on distribution channel", Production and Operations Management, Issue 2, 350-367, with L. Tian, 2018
- "Strategic implications of keeping product value secret from competitor's customers", Journal of Retailing, Issue 3, 382-399, with M. Harutyunyan, 2017
- "Collaborative consumption: Strategic and economic implications of product sharing", Management Science, Issue 3, 1171-1188, with L. Tian, 2018
- "Anticipated regret and product innovation", Management Science, Issue 12, 4308-4323, with C. Narasimhan, O. Turut, 2017
- "Comment on ‘Strategic information under leakage in a supply chain’.", Management Science, Issue 12, 4258-4260, with L. Tian, 2017
- "Signaling through price and quality to consumers with fairness concerns", Journal of Marketing Research, Issue 6, 988-1000, with X. Guo, 2016
- "To share or not to share: Demand forecast sharing in a distribution channel", Marketing Science, Issue 5, 800-809, with L. Tian, Y. Xu, F. Zhang, 2016
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Academic/Professional Activities:- Editorial Review Board Member, Journal of Marketing Research
- Editorial Review Board Member, Marketing Science
Awards/Honors:- Invited Consortium Faculty, 52nd AMA-Sheth Doctoral Consortium, 2017
- MSI Young Scholar, Marketing Science Institute, 2017
- The Olin Award, Washington University in St. Louis, 2013
- Gerald L. Thompson Doctoral Dissertation Award in Management Science, Carnegie Mellon University, 2011
- ISMS Doctoral Dissertation Award, INFORMS Society for Marketing Science, 2010
- William Larimer Mellon Fellowship 2005-2008, Carnegie Mellon University, 2008
- Beta Gamma Sigma, University Of Texas at Austin, 2005
- Deans' Honors Award, University Of Texas at Austin, 2005
- Centennial Teaching Assistant Award, Stanford University, 2000
- H. George Apostle Prize in Physics, Grinnell College, 1997
- Joseph Wall Phi Beta Kappa Scholar's Award, Grinnell College, 1997
- Phi Beta Kappa, honors in economics & physics, full scholarship 1993-1997, Grinnell College
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Baojun Jiang's Home Page
Email: baojunjiang@wustl.edu
Phone: (314) 935-3315
PhD 2011, Carnegie Mellon University
MS 2007, Carnegie Mellon University
MBA 2005, University of Texas at Austin
MS 2000, Stanford University
MS 1999, Stanford University (Ph.D. Candidate, 1998-2000)
BA 1997, Grinnell College
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