Baojun Jiang
Professor of Marketing
Area of Expertise:
Microeconomics/ Industrial Organization, Information Technology, Consumer Behavior and Decision Making, Distribution Channels, Marketing, Pricing, Supply Chain, Operations, and Technology
Research Interests:
Competitive strategy, behavioral economics, the sharing economy, platform-based business models, pricing, distribution channels, innovation, operations/marketing interface, game theory.
Selected Publications:
- "Consumer Fairness Concerns and Dynamic Pricing in a Channel", Marketing Science, with W. Diao, M. Harutyunyun, 2023
- "Effects of Reactive Capacity on Product Quality and Firm Profitability in an Uncertain Market", Operations Research, with L. Tian, 2022
- "Manufacturer's Entry in the Product-Sharing Market", Manufacturing & Service Operations Management, with L. Tian, Y. Xu, 2021
- "Product-Line Design in the Presence of Consumers' Anticipated Regret", Management Science, with T. Zou, B. Zhou, 2020
- "Consumer Search and Filtering on Online Retail Platforms", Journal of Marketing Research, with T. Zou, 2020
- "Integration of Primary and Resale Platforms", Journal of Marketing Research, with T. Zou, 2020
- "Competition of content acquisition and distribution under consumer multi-purchase", Journal of Marketing Research, with L. Tian, B. Zhou, 2019
- "The Bright Side of Having an Enemy", Journal of Marketing Research, with M. Harutyunyan, 2019
- "Inter-Competitor Licensing and Production Innovation", Journal of Marketing Research, Issue 5, 738-751, with H. Shi, 2018
- "Collaborative consumption: Strategic and economic implications of product sharing", Management Science, Issue 3, 1171-1188, with L. Tian, 2018
Academic/Professional Activities:
- Editorial Review Board Member, Journal of Marketing Research
- Editorial Review Board Member, Marketing Science
- Editor, Senior Editor, Production and Operations Management
- Editor, Associate Editor, Service Science
Awards/Honors:
- MSI Scholars, Marketing Science Institute, 2023
- Don Lehmann Award, American Marketing Association, 2022
- Invited consortium faculty, AMA-Sheth Foundation Doctoral Consortium, 2021
- Ranked top 50 for author productivity, AMA, 2021
- Invited Consortium Faculty, 52nd AMA-Sheth Doctoral Consortium, 2017
- MSI Young Scholar, Marketing Science Institute, 2017
- The Olin Award, Washington University in St. Louis, 2013
- Gerald L. Thompson Doctoral Dissertation Award in Management Science, Carnegie Mellon University, 2011
- ISMS Doctoral Dissertation Award, INFORMS Society for Marketing Science, 2010
- William Larimer Mellon Fellowship 2005-2008, Carnegie Mellon University, 2008
- Beta Gamma Sigma, University Of Texas at Austin, 2005
- Deans' Honors Award, University Of Texas at Austin, 2005
- Centennial Teaching Assistant Award, Stanford University, 2000
- H. George Apostle Prize in Physics, Grinnell College, 1997
- Joseph Wall Phi Beta Kappa Scholar's Award, Grinnell College, 1997
- Phi Beta Kappa, honors in economics & physics, full scholarship 1993-1997, Grinnell College
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Baojun Jiang's Home Page
Baojun Jiang's Curriculum Vitae
Email: baojunjiang@wustl.edu
Phone: (314) 935-3315
PhD 2011, Carnegie Mellon University
MS 2007, Carnegie Mellon University
MBA 2005, University of Texas at Austin
MS 2000, Stanford University
MS 1999, Stanford University (Ph.D. Candidate, 1998-2000)
BA 1997, Grinnell College
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