Anthony Sardella
Adjunct Lecturer
Area of Expertise:
Business/Corporate Strategy, Management Strategy, Innovation and Growth, Business/Corporate Strategy, Innovation and Growth, Management Strategy
Research Interests:
Behavioral Decision Making, Data Science, Decision Sciences, Non-Market Strategy, Perception Gaps, Reputation Risk Analyses using Data Science and AI techniques.
Professor Sardella leads The Perception Gap Project studying the gap between scientific risk and the consumer perception of risk. The Perception Gap Project tracks the gap in perception between experts and society across various industries and a multitude of topics ranging from opioids to driverless vehicles. The research findings helps foster enhanced understanding of societal concerns and drive business initiatives to address concerns, or gain acceptance and adoption of new products and technologies. Moreover, research results lead to enhanced of company Environment, Social and Governance (ESG) efforts to address both shareholder and societal demands for sustainable business strategies. .
Academic/Professional Activities:
- Member, Biotechnology Industry Association
- Member, CEFIC
- Member, IEEE
- Board Member, Innovation & Growth Institute Olin Business School
- Member, Kellogg Alumni Club of St. Louis
- Member, Kellogg Executive Education
- Member, Kellogg Technology Marketers
- Member, Marketing Science Institute
- Member, Pharmaceutical Education Research Institute
- Member, Social Media Research, Analysis and Insights
- Member, Social Risk Analysis
- Member, The Chemical Specialty Manufacturers Association
- Member, The European Chemical Industry Council
- Member, Zell Center for Risk Research, Kellogg School of Management
Awards/Honors:
- PMBA Professor of the Year 2017, Olin Business School, 2017
- Smithsonian Institute Innovation Network Laureate
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Mr. Sardella is a recognized leader in the field of managing the non-market environment of business to overcome risks and seize opportunities from externalities. He is a frequent speaker and consultant to corporations facing reputation and operational issues and wanting to develop effective strategies. Mr. Sardella has contributed in the development of various business case studies at the Kellogg School of Management, Northwestern University, focusing on the successful commercialization strategies for novel technologies in high concern, low trust operating environments. In addition, he has authored and co-authored over 25 papers in the field of human health and environmental risk assessment prepared on behalf of government agencies, and non-governmental scientific bodies.
Email: sardella@wustl.edu
Phone: (314) 935-8551
BS , University of Toronto
MBA 2003, Northwestern University, Kellogg School of Management
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