Patrick Moreton
Professor of Practice in Strategy and Management; Academic Director of the MBA Global Immersion; Academic Director, Online MBA
Area of Expertise:
Business/Corporate Strategy, East Asian Business, Entrepreneurship, International Business, Management Strategy
Research Interests:
The cognitive basis of learning, expertise acquisition, judgment development.
Selected Publications:
- "Reborn Electric Motor: Electrifying the Chilean Transportation Industry", with F. Zhang, L. Dong, 2022
- "Ignisterra: Opening Doors towards a Sustainable Future", with F. Zhang, L. Dong, 2022
- "Market People: An Instagram-fueled Second-Hand Fashion Marketplace", with F. Zhang, L. Dong, 2022
- "Converting Fash Casual Concepts to Fast Profits?", with D. Elfenbein, 2020
- "Strange Donuts in Spain", with D. Elfenbein, B. Dalton, 2020
Awards/Honors:
- Reid Teaching Award (EMBA), Olin Business School, 2010
- Reid Teaching Award (PMBA), Olin Business School, 2005
Personal Interests:
Married, conversational Spanish, transactional Mandarin (spoken)
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Dr. Moreton is a member of the strategy area at the WashU-Olin Business School. He is the Academic Director of Olin's Online MBA program and is also responsible for overseeing the academic components of Global Immersion Semester of Olin’s Full-time MBA program. Before rejoining Olin in September 2017, Dr. Moreton was a professor of practice with the Fuqua School of Business at Duke University, and part of the founding team for Duke Kunshan University, Duke University’s joint venture university in Kunshan China, where he held the position of Associate Dean for Graduate Programs, Executive Education and Conference Center Programming. From 1999 to 2004, he taught strategy at Washington University’s Olin Business School in its BSBA program and full time and part-time, MBA programs. In 2004 he moved to Shanghai and worked as the managing director and Associate Dean of the Washington University-Fudan University Executive MBA program, a joint educational venture between Washington University in St. Louis and Fudan University in Shanghai, China.
After completing his undergraduate studies with a double major in Biochemistry and Economics, Dr. Moreton worked as a management consultant for six years in San Francisco and Boston, completing projects in commercial and retail banking, consumer products, and electric power generation. At Harvard’s Graduate School of Business Administration, he received his MBA degree and graduated as a Baker Scholar. He continued on at Harvard as a Charles M. Williams Research Fellow and wrote more than a dozen Harvard Business School case studies in finance, business ethics, and business-government relations. He subsequently completed his doctoral studies in Business and Public Policy at the Haas School of Business at the University of California at Berkeley. He is the past Chair of the American Chamber of Commerce in Shanghai’s Education & Training Committee and continues to write, lecture, and teach regularly in the area of business strategy, with a particular interest in the role that human capital plays in companies’ efforts to gain and sustain competitive advantage. He and his wife, the artist Christina Shmigel, were repatriated to the United States in 2017 after more than 13 years of living in China. Dr. Moreton continues to run daily and with his wife, is enjoying exploring the abundant cultural opportunities available in St. Louis.
Patrick Moreton's Curriculum Vitae
Email: moreton@wustl.edu
Phone: (314) 935-6322
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