Chakravarthi Narasimhan
Senior Lecturer in Marketing and Philip L. Siteman Professor (Emeritus) of Marketing
Area of Expertise:
Management Strategy, Consumer Products Marketing, Distribution Channels, Marketing Management and Strategy, Marketing Research, Pricing, Management Strategy
Research Interests:
His current research interests are in Pricing, Price Promotions, Competitive Strategies, Supply Chain Strategies, Customer LTV and Equity, Dynamic Choice Models, Competitive Strategies in Information/Technology Intensive Environments, Sales Force Compensation, Persuasive and Informative Advertising, Network Effects
Selected Publications:
- "National Brand's Response to Store Brands: Throw in the Towell or Fight Back?", Marketing Science, with S. Nasser, D. Turcic, 2013
- "Differentiate or Imitate? Role of Context Dependent Preferences", Marketing Science, Issue 3, 393-410, with O. Turut, 2013
- "Intra and Interconnectivity: When Value Creation May Reduce Profits", Marketing Science, with T. He, D. Kuksov, 2012
- "Information and Inventory in Distribution Channels", Management Science, with G. Iyer, R. Niraj, 2007
- "Consumer Heterogeneity and Competitive Price Matching Guarantees", with Y. Chen, J. Zhang, 2001
- "Customer Profitability in a Supply Chain", Journal of Marketing, with R. Niraj, M. Gupta, 2001
- "Private-Labels and the Channel Relationship: A Cross Category Analysis", Journal of Business, with R. Wilcox, 1998
- "Has Power Shifted in the Grocery Channel?", Marketing Science, with P. Messinger, 1995
- "Competitive Promotional Strategies", Journal of Business, 1988
Academic/Professional Activities:
- Member, Business to Business Steering Committee at MSI
- Editorial Review Board Member, Marketing Science
- Officer, Treasurer, TIMS Marketing College
- Editor, Associate Editor, Management Science
Awards/Honors:
- ISMS Fellows, 2014
- Finalist, ISMS Long Term Impact Award for the paper Individual Marketing with Imperfect Targetability, 2011
Personal Interests:
Professor Narasimhan is an avid sports fan. He plays tennis and likes to travel and hike.
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Chakravarthi Narasimhan was an assistant and associate professor at the University of Chicago from 1981 to 1988. His principal research interest is in the economic analysis of marketing problems. He builds models, measurements and metrics to quantify firms and consumers responses to marketing strategies in competitive markets. Several of his papers have won the Best paper of the Year award or were finalists to. He was chosen Teacher of the Year by the M.B.A. Graduating Class of 1991. He has been recognized by the Graduate Students Senate for Excellence in Mentoring three times.
Chakravarthi Narasimhan's Home Page
Chakravarthi Narasimhan's Curriculum Vitae
Email: narasimhan@wustl.edu
Phone: (314) 935-6313
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