Hannah Perfecto
Assistant Professor of Marketing
Research Interests:
Consumer behavior, behavioral decision theory, metacognition, research replicability and reliability
Selected Publications:
- "Volume Estimation through Mental Simulation", Psychological Science, Issue 1, 80-91, with K. Donnelly, C. Critcher, 2019
- "The Category Size Bias: A Mere Misunderstanding", Judgment and Decision Making, Issue 2, 170-184, with L. Nelson, D. Moore, 2018
- "Rejecting a Bad Option Feels like Choosing a Good One", Journal of Personality and Social Psychology, Issue 5, 659-670, with J. Galak, J. Simmons, L. Nelson, 2017
- "Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings", Journal of Marketing Research, Issue 3, 354-368, with M. Jung, L. Nelson, 2016
Awards/Honors:
- MSI 2021 Young Scholar, Marketing Science Institute, 2021
- AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, 2017
- Diversity Travel Scholarship, Society of Consumer Psychology, 2016
- Hillel Einhorn New Investigator Award, Society of Judgment and Decision Making, 2016
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Hannah Perfecto's Curriculum Vitae
Email: perfecto@wustl.edu
PhD 2017, University of California, Berkeley
MS 2014, University of California, Berkeley
BS 2012, Yale University
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