Raphael Thomadsen
Professor of Marketing
Area of Expertise:
Microeconomics/ Industrial Organization, Marketing Management and Strategy, Marketing Research, Pricing
Research Interests:
Pricing, Product Design, Game Theory, Point-of-Sale, Marketing
Selected Publications:
- "How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares", Management Science, Issue 2, 571-590, with M. Hwang, 2016
- "A Reflection on Analytical Work in Marketing: Three Points of Consensus", Marketing Letters, Issue 2, 381-389, with R. Zeithammer, D. Mayzlin, Y. Orhun, A. Pazgal, D. Purohit, R. Rao, M. Riordan, J. Shin, M. Sun, M. Villas-Boas, 2012
- "Profit-Increasing Consumer Exit", Marketing Science, Issue 6, 998-1008, with A. Pazgal, D. Soberman, 2013
- "You Can Benefit from a Rival's New Product", 24, 2013
- "Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel", Management Science, Issue 9, 5878–5900, with R. Arreola, R. Bucklin, 2021
- "Vertical Differentiation with Variety-Seeking Customers", Management Science, Issue 2, 390-401, with R. Zeithammer, 2013
- "Behavior-Based Pricing in Vertically Differentiated Markets", Management Science, Issue 8, with K. Rhee, 2017
- "Profit-Increasing Asymmetric Entry", International Journal of Research in Marketing, Issue 1, 107-122, with A. Pazgal, D. Soberman, 2016
- "Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms' Profits", Journal of Marketing Research, Issue 3, 349-360, 2012
- "Forecasting the Spread of COVID-19 under Different Reopening Strategies", with M. Liu, S. Yao, 2020
Academic/Professional Activities:
- Associate Editor, Quantitative Marketing and Economics, January 2010 - present
- Editorial Board Member, International Journal of Marketing Research, September 2012 - present
- Associate Editor, Management Science
Awards/Honors:
- Distinguished Service Award, Management Science, 2013
- Meritorious Service Award, Management Science, 2012
- Distinguished Service Award, Management Science, 2011
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Raphael Thomadsen's Home Page
Raphael Thomadsen's Curriculum Vitae
Email: thomadsen@wustl.edu
Phone: (314) 935-3573
PhD 2001, Stanford University
A.M. 1996, Stanford University
BA 1994, University of Wisconsin
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