Olin Business School Faculty
Washington University’s Olin Business School is one of the nation’s leading research institutions. Our faculty members are known for their research productivity, with work that is widely published and cited in influential academic journals. We also take great pride in our commitment to excellence in teaching.
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Faculty | Yulia Nevskaya | WashU Olin Business School
Yulia Nevskaya
Assistant Professor of Marketing
Area of Expertise:
Advertising, Consumer Products Marketing, Marketing, Marketing Research
Research Interests:
Consumer tastes evolution and habit formation, Dynamic structural choice model, Rewards programs, Social Interactions, Digital marketing
Selected Publications:
- "Can Non-Tiered Frequency Reward Programs be Profitable?", Marketing Science, Issue 3, 508-526, with A. Gopalakrishnan, Z. Jiang, R. Thomadsen, 2021
Awards/Honors:
- Teradata Data Challenge Competition Winner (Faculty Advisor), 2018
- Institutional on Computational Economics Fellow, University of Chicago, 2008
- IREX Russia-U.S. Young Leadership Fellow (2001-2002), U.S. Department of State, 2001
Personal Interests:
Traveling and painting
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Yulia Nevskaya's Home Page
Email: yulia.nevskaya@wustl.edu
Phone: (314) 935-4846
PhD 2013, University of Rochester
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Courtesy Appointments
Pratim Biswas
Michele Boldrin
James Bullard
Heather Cameron
Dedric Carter
Bruce Hall
Michael Kinch
John Nachbar
Emre Toker
