Gaining a Competitive Edge
Learn at intensive workshops for industry practitioners.
CABI immersion training uncovers new insights, services, and technology in an optimal learning environment. Participating companies send employees to intensive two-day workshops with Olin faculty and visiting professors. These courses ground business professionals in the principles of big data and customer analytics, keeping participants abreast of the latest trends and best practices.
Who Should Attend
CMOs, CIOs, CTOs, directors of analytics, business intelligence professionals, data analysts, marketing researchers—in short, anyone who specialize in analytics-driven strategic decision-making should attend.
- Individual Registrations: Non-advisory board member companies and individuals, $3,000 per person; advisory board member companies, $2,500 per person.
- Group Registrations: Non-advisory board member companies, four or more learners, $2,500 each. Advisory board member companies: four or more learners, $2,000 each.
An Example of Applied Learning
Social media provides a unique platform for firms and consumers to interact on a massive scale. However, the high-dimensionality of the data—combined with the complexity and diversity of human language—makes it a nontrivial task to extract information.
To help industry overcome this challenge, we hosted a two-day training, introducing best practices for successfully mining social media data. We showed practitioners how they could develop their analyses in different types of businesses using techniques such as end-to-end social media text mining, domain-specific dictionary/corpus development, and various applications of supervised and unsupervised machine-learning techniques.
During this training, we also covered emerging academic research wisdom on how to optimize the payoff from social media for a business. This training demonstrated how to prevent being blindsided by disruptive changes in the marketplace and guided efforts to sustain market leadership in the future.