Research (24 credits) for both Quantitative Marketing and Consumer Behavior tracks
Research credits finalize the course work for your DBA degree from Olin Business School. Course work inclusive of Independent Studies, Research Assistantships, and Directed Readings will account for 12 credit units, and doctoral thesis work accounts for 12 credit units. After successfully passing the qualifying exams (or field exams), you will write an extended research paper under the guidance of a faculty member in preparation for your thesis proposal. That faculty member will advise you throughout the stages of the thesis – proposal, research, writing, and defense – as well as serve on the thesis and defense committees.
Comprehensive field examinations should be completed within six months of the conclusion of required course work (normally within two to three years). Examination committee will be composed of the faculty advisor and two other faculty members.
After completion of 48 units of DBA course work and passing the qualifying exams, you will begin research for your doctoral thesis. As a DBA student, you will prepare your thesis proposal in consultation with your faculty advisor and the approval of the research advisory committee and program director. Once complete, you will defend your doctoral thesis in an oral presentation to your advisory committee. The committee will either assign a passing grade or a failing grade or ask for revisions to be made in order for you to receive a passing grade.
Marketing Faculty & Research
Olin’s academic research in marketing focuses on building frameworks and models to understand and evaluate marketing strategies and their impact on customers, consumers, and competitors.
On the Marketing Science (quantitative) side, Olin faculty conduct empirical tests on the implications of these models and quantify the effectiveness and profit implications of different strategies. We identify drivers that should govern strategic decisions and the allocation of marketing resources.
On the Consumer Behavior side, Olin faculty draw from theory in psychology and marketing to understand how people make decisions. Research topics include: biases in judgment, choice assortments, prosocial behavior, financial decision making, branding, intertemporal choice, morality and consumption, and metacognition.
Research papers by faculty members have recently been published in well-respected journals such as:
Journal of Consumer Research
Journal of Marketing Research
Journal of Marketing