​Focus Your MBA in Marketing

Here’s where you discover it’s all about the brand – and why it’s important.

Learn how to craft programs that make consumers want to buy. How to direct consumer marketing efforts, and how to coordinate sales, advertising, design, operations, market research, and business analysis to get your product or service to market. You’ll discover the true meaning of the term “brand advocate” as you develop your skills in all areas of marketing.

Choose MBA marketing concentrations based on your interests:

  • Brand Management
  • Product Management
  • Customer Analytics

Download the Marketing Platform PDF for foundation and concentration course requirements.

Platform Director: Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
WCC Career Advisor: Anne Peterson
MBA Programs Liaison: Laura Fogarty
Club/Organization: Olin Marketing Association
Credit Requirements: 20 or 21.5 credits (9.5 foundation credits, 9 concentration credits, and at least one experiential learning component for an additional 1.5 or 3 credits

Niki McKinney | MBA 2014

“The platforms gave me the chance to look at different functions and industries early in the MBA program. Marketing professionals visited our classes and walked us through their specific brand strategies and initiatives.”