Focus Your MBA in Marketing
Here’s where you discover it’s all about the brand—and why it’s important.
Learn how to craft programs that make consumers want to buy. How to direct consumer marketing efforts, and how to coordinate sales, advertising, design, operations, market research, and business analysis to get your product or service to market. You’ll discover the true meaning of the term “brand advocate” as you develop your skills in all areas of marketing.
Choose MBA marketing concentrations based on your interests:
- Brand Management
- Product Management
- Customer Analytics
Platform Director: Michael Wall, Professor of Practice in Marketing
Club/Organization: Olin Marketing Association
Credit Requirements: 15.5 credits (5 foundation credits, 3 experiential learning credits, and 7.5 concentration credits). Read more about
marketing concentrations (PDF).
