Washington University in St Louis Olin Business School

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​Consumer Behavior Curriculum

First Year

Recommended Course Sequence*

First Semester

Tools Course: Quantitative Methods I (Psych 5066)
Seminar in Marketing Management (MKT 670)
Social Psychology Seminar (e.g., Social Cognition)

Second Semester

Tools Course: Quantitative Methods II (Psych 5067)
Seminar in Consumer Behavior I (MKT 601, mini course, 1.5 credits)
Judgment and Decision Making (MKT 674, mini course, 1.5 credits)
Cognitive Psychology Seminar (e.g., Advanced Cognitive Psychology)

* The order of classes may change due to availability, and classes may be substituted with approval. A communications course (that focuses on oral communication) is also recommended during the first two years. When the student takes the course is determined by the student and his/her advisor.

Research

  • Attend marketing seminars
  • Begin research collaborations

Milestones/Hurdles

  • In the summer after the first year, students must meet with the faculty coordinator to discuss progress and complete a progress report to be submitted to the PhD Office by August 1st after the first year.
  • First year summer papers are due at the end of the first summer prior to beginning second year course work.
  • In August after the first year, students must attend an RA/TA orientation offered by The Teaching Center. This is required before submitting any RA/TA hours.
Second Year

Courses

Third Semester

Tools Course: Research Methods/Analysis (eg, Research Designs and Methods, Psych 5011)
Psychology Elective Seminar (see column at right)
Social Science Elective (e.g., seminar in political science, social work, or experimental economics)

Fourth Semester

Tools Course: Applied Multivariate Analysis (Psych 516)
Seminar in Consumer Behavior II (MKT 601, mini course, 1.5 credits)
Seminar in Organizational Behavior II (HRM 621, mini course, 1.5 credits)
Psychology Elective Seminar (see column at right)

Research

  • Attend marketing seminars
  • Second-Year Paper – papers are due in July following second year courses.

Milestones/Hurdles

  • Field Exam
  • Second year summer papers are due at the end of the second summer and prior to beginning third year course work.
  • In the summer, students must meet with the faculty coordinator to discuss progress and complete a progress report to be submitted to the PhD Office by August 1st.
Third Year

Courses

Electives (directed readings, independent studies)
B53 660 Seminar in Presentation Skills (fall semester, required)

Research

  • Attend marketing seminars
  • Paper Presentations (brown bag seminars and conferences
  • Dissertation Research

Milestones/Hurdles

  • In the summer, students must meet with the faculty coordinator to discuss progress and complete a progress report to be submitted to the PhD Office by August 1st.
Fourth Year

Courses

Electives (directed readings, independent studies)

Research

  • Attend marketing seminars
  • Paper presentations (brown bag seminars and conferences)
  • Dissertation research

Milestones/Hurdles

  • Dissertation Proposal – students must assemble a Research Advisory Committee for the proposal of their dissertation and submit a Title, Scope and Procedure Form at the committee’s approval of the proposed dissertation by September 30th after the fourth year.
  • In the summer, students must meet with the faculty coordinator to discuss progress and complete a progress report to be submitted to the PhD Office by August 1st.
Fifth Year

Courses

Dissertation Course (12 credits – 6 each semester)

Research

  • Attend marketing seminars
  • Paper presentations (job market paper presentations with faculty and at conferences)
  • Dissertation Research

Milestones/Hurdles

  • Intent to Graduate (complete form online)
  • Job Market and Placement
  • Oral Defense of Dissertation
  • Submission of Examination Approval Form which signifies committee’s approval
  • Upload of Final, Approved Dissertation to Graduate School of Arts and Sciences
  • Submission of Documented Teaching Requirements to PhD Office

PhD Consumer Behavior Courses

  • B55 MKT 670 Seminar in Marketing Management
  • B55 MKT 674 Judgment and Decision Making
  • B55 MKT 601 Seminar in Consumer Behavior I
  • B55 MKT 602 Seminar in Consumer Behavior II
  • B55 MKT 678 Independent Study in Marketing
  • B55 MKT 679 Directed Readings in Marketing
  • B56 HRM 621 Seminar in Organizational Behavior II

Psychology Elective Seminars

Personality and the Self
Introduction to Affective Science
Imagery and Memory
Memory, Emotion, and Attitudes
Experimental Social Psychology
Emotion Regulation

Download Consumer Behavior PhD course descriptions