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Washington University in St Louis Olin Business School

Olin Business SchoolOlin Business School
Home > Academic Programs > PhD > Marketing > Consumer Behavior Curriculum
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Consumer Behavior Curriculum

PHASE ONE - FIRST YEAR

Curriculum

Research

Milestones

Fall

Spring

Core Foundations

Core Foundations

Research Design Quant. Methods I (6 credits)

MKT Courses Olin courses (3 credits)

Quant. Methods II Data Analysis (6 credits) MKT Courses Olin course (3-6 credits)

Marketing Courses

Marketing Courses

Olin courses
(3 credits)

Olin courses
(3-6 credits)

Attend Marketing Seminars

Begin Research Collaborations

First-year summer paper

Papers are due at the end of the first summer prior to beginning second-year course work.

PHASE TWO - SECOND YEAR

Curriculum

Research

Milestones

Communication Course

Fall

Spring

Elective Foundation Courses

Elective Foundation Courses

(3-6 credits)

(3-6 credits)

Marketing Courses

Marketing Courses

(3-6 credits)

(3-6 credits)

RA/TA Orientation (held in August)

Attend Marketing Seminars

Continue research collaborations

Qualifying Exam

Second-Year Summer Paper

Papers are due at the end of the first summer prior to beginning second-year course work.

400 RA/TA Hours

PHASE THREE - THIRD & FOURTH YEARS

Curriculum

Research

Milestones

Teaching Workshop Communication Course

Fall

Spring

Independent Course Study & Elective MKT Courses

Independent Course Study & Elective MKT Courses

(6-9 credits)

(6-9 credits)

Attend Marketing Seminars

Paper Presentations

Dissertation Research

Conference Presentations

Proposal or Dissertation

Students must be able to assemble a committee for the proposal of their dissertation and submit a Title, Scope, and Procedure Form at the committee's approval of the proposed dissertation by the end of their fourth year.

400-500 RA/TA Hours

PHASE FOUR - FIFTH YEAR

Curriculum

Research

Milestones

Class Facilitation

Fall

Spring

Dissertation

Dissertation

(6 credits)

(6 credits)

Attend Marketing Seminars

Dissertation Research

Conference Presentations

Job Market

Oral Defense of Dissertation

Intent to Graduate

400 RA/TA Hours