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Faculty | Baojun Jiang | WashU Olin Business School
Baojun Jiang

Associate Professor of Marketing

Area of Expertise:

Economics, Decision Analysis, Management Science, Consumer Behavior and Decision Making, Distribution Channels, Marketing

Research Interests:

Competitive strategy, behavioral economics, the sharing economy, platform-based business models, pricing, distribution channels, innovation, operations/marketing interface, game theory.

Selected Publications:

  • "Inter-Competitor Licensing and Production Innovation", Journal of Marketing Research, with H. Shi
  • "Quality and pricing decisions of experience goods in markets and consumer information sharing", Management Science (forthcoming), with B. Yang
  • "Effects of consumer-to-consumer product sharing on distribution channel", Production and Operations Management, Issue 2, 350-367, with L. Tian, 2018
  • "Strategic implications of keeping product value secret from competitor's customers", Journal of Retailing, Issue 3, 382-399, with M. Harutyunyan, 2017
  • "Collaborative consumption: Strategic and economic implications of product sharing", Management Science, forthcoming, with L. Tian
  • "Anticipated regret and product innovation", Management Science, Issue 12, 4308-4323, with C. Narasimhan, O. Turut, 2017
  • "Comment on ‘Strategic information under leakage in a supply chain’.", Management Science, Issue 12, 4258-4260, with L. Tian, 2017
  • "Signaling through price and quality to consumers with fairness concerns", Journal of Marketing Research, Issue 6, 988-1000, with X. Guo, 2016
  • "Signaling Through Pricing by Service Providers with Social Preferences", Marketing Science, Issue 5, 641-654, with J. Ni, K. Srinivasan, 2014
  • "To share or not to share: Demand forecast sharing in a distribution channel", Marketing Science, Issue 5, 800-809, with L. Tian, Y. Xu, F. Zhang, 2016

View More Publications

Academic/Professional Activities:

  • Editorial Review Board Member, Journal of Marketing Research
  • Editorial Review Board Member, Marketing Science


  • Invited Consortium Faculty, 52nd AMA-Sheth Doctoral Consortium, 2017
  • MSI Young Scholar, Marketing Science Institute, 2017
  • The Olin Award, Washington University in St. Louis, 2013
  • Gerald L. Thompson Doctoral Dissertation Award in Management Science, Carnegie Mellon University, 2011
  • ISMS Doctoral Dissertation Award, INFORMS Society for Marketing Science, 2010
  • William Larimer Mellon Fellowship 2005-2008, Carnegie Mellon University, 2008
  • Beta Gamma Sigma, University Of Texas at Austin, 2005
  • Deans' Honors Award, University Of Texas at Austin, 2005
  • Centennial Teaching Assistant Award, Stanford University, 2000
  • H. George Apostle Prize in Physics, Grinnell College, 1997
  • Joseph Wall Phi Beta Kappa Scholar's Award, Grinnell College, 1997
  • Phi Beta Kappa, honors in economics & physics, full scholarship 1993-1997, Grinnell College

Baojun  Jiang

Baojun Jiang's Home Page
Phone: (314) 935-3315

PhD 2011, Carnegie Mellon University
MS 2007, Carnegie Mellon University
MBA 2005, University of Texas at Austin
MS 2000, Stanford University
MS 1999, Stanford University (Ph.D. Candidate, 1998-2000)
BA 1997, Grinnell College