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Faculty | Tat Y. Chan | WashU Olin Business School
Tat Y. Chan

Professor of Marketing

Area of Expertise:

Econometrics, Microeconomics/ Industrial Organization, Advertising, Consumer Products Marketing, Marketing Management and Strategy, Marketing Research, Pricing

Research Interests:

Industrial organization, applied econometrics, applied microeconomics, and marketing

Selected Publications:

  • "The Economic Values of Online Review", Marketing Science, Issue 5, with H. Che, C. Wu
  • "Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising", Marketing Science, Issue 4, with Y. Park, 2015
  • "Learning from Peers: Knowledge Transfer and Salesforce Productivity Growth", Marketing Science, with J. Li, L. Pierce, 2014
  • "Compensation and Peer Effects in Competing Sales Teams", Management Science, with J. Li, L. Pierce, 2014
  • "Price Expectations and Purchase Decisions: Evidence from an Online Store Experiment", Customer Needs and Solutions, with A. Cheema, S. Roy, 2014
  • "Measuring the Value of Customer Acquisition from Search Advertising", Marketing Science, with C. Wu, Y. Xie, 2011


  • Olin Award, 2012
  • Yale University Fellowship, Yale University, 1996
  • Yale Dissertation Fellowship, Yale University

Personal Interests:

Professor Chan enjoys drinking wine (mainly with his wife) and watching soccer (mainly his sons' games).
Tat Y. Chan

Professor Tat Chan is an Associate Professor of Marketing at the Olin Business School, Washington University in St. Louis. He received a Ph.D. in Economics at Yale University in 2001. His research interests are in empirical modeling consumer choice and firm competition using econometric methodologies. He has conducted various research projects in the domain of economics and marketing. His research has been published in top journals such as Journal of Political Economy, RAND Journal of Economics, Marketing Science, Journal of Marketing Research and Management Science.

Tat Y. Chan's Home Page
Tat Y. Chan's Curriculum Vitae
Phone: (314) 935-6096

PhD 2001, Yale University
Masters of Philosophy 1999, Yale University
MA 1998, Yale University
MBA 1994, University of Hong Kong
BBA 1992, University of Hong Kong