Cynthia Cryder
Associate Professor of Marketing
Area of Expertise:
Consumer Behavior and Decision Making, Marketing Research
Research Interests:
Judgment and Decision Making; Prosocial Behavior; Incentives; Field and Internet Research Methodology
Selected Publications:
- "The Charity Beauty Premium: Satisfying Donor's Want versus Should Desires", Journal of Marketing Research, Issue 4, 605-618, with S. Botti, Y. Simonyan, 2017
- "Enduring Effects of Goal Achievement and Failure within Customer Loyalty Programs A Large-Scale Field Experiment", Marketing Science, Issue 4, 565-575, with Y. Wang, M. Lewis, J. Sprigg, 2016
- "The Donor is in the Details", Organizational Behavior and Human Decision Processes, Issue 1, 15-23, with G. Loewenstein, R. Scheines, 2013
- "Winning the Battle but Losing the War: The Psychology of Debt Management", Journal of Marketing Research, S38-S50, with M. Amar, D. Ariely, S. Ayal, S. Rick, 2011
- "Tightwads and Spendthrifts", Journal of Consumer Research, Issue 6, 767-782, with S. Rick, G. Loewenstein, 2008
- "Misery is not Miserly: Sad and Self-Focused Individuals Spend More", Psychological Science, 525-530, with J. Lerner, J. Gross, R. Dahl, 2008
Awards/Honors:
- Herbert A Simon Distinguished Dissertation Award, Carnegie Mellon University, 2009
- Research Grant, $92,300, The Hewlett Foundation, 2007
- Honorable Mention, National Science Foundation Graduate Research Fellowship Program, 2006
- National Merit Scholarship, 2000
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Cynthia Cryder's Curriculum Vitae
Email: cryder@wustl.edu
Phone: (314) 935-8114
PhD 2009, Carnegie Mellon University
MS 2006, Carnegie Mellon University
BS 2004, Ohio State University
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