Michael Wall
Professor of Practice in Marketing
Area of Expertise:
Entrepreneurship, Leadership Development, Marketing, Innovation and Growth
Research Interests:
Innovation, Digital Marketing, Leadership
Selected Publications:- "Innovative thinking: Should marketers get sales training?", 2018
- "Marketing Roundtable - Making Sense of All the Noise", 2017
- "From Ideas to Execution: The Right Resources to Drive Success", 2016
- "Creating a Competitive Advantage Through Customer-Led Experiences", 2016
- "Keywordless Paid Search and Entity Driven SERPs", 2014
- "Preparing For The Mobile Revolution", 2012
- "Start-Ups: Lessons Learned", 2009
Academic/Professional Activities:- Advisor , Center for Experiential Learning
- Business Director, Olin Center for Analytics & Business Insights
- Academic Director , Olin MBA Marketing Platform
- Member, The CMO Club
Awards/Honors:- PMBA Reid Teaching Award (Spring 2019), WashU Olin Business School, 2019
- PMBA Reid Teaching Award (Fall 2018), WashU Olin Business School, 2018
- MBA Reid Teaching Award (Spring 2018), WashU Olin Business School, 2018
Personal Interests:
Michael and his wife live in Clayton with their daughter and Bernese Mountain Dog. He loves being outdoors and is a big sports fan.
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Michael came to the WashU Olin Business School from Chicago where he worked as the Vice President of Digital Strategy for Rise Interactive, a leading digital marketing agency. Prior to Rise, Michael helped to start two businesses most notable of which being PointDrive which was acquired by LinkedIn and is now an application in their Sales Solutions portfolio. Michael continues to stay closely tied to industry as co-director of the Center for Analytics & Business Insights and the Academic Director of the MBA Marketing Platform.
Email: michael.wall@wustl.edu
BA 2001, Indiana University
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