Michael Wall
Professor of Practice - Marketing & Entrepreneurship; Co-Director, Center for Analytics and Business Insights (CABI)
Area of Expertise:
Entrepreneurship, Marketing, Innovation and Growth
Research Interests:
Entrepreneurship, New Product Innovation, Modern Marketing, Digital Marketing, Data-Driven Decision Making
Selected Publications:
- "Innovative thinking: Should marketers get sales training?", 2018
- "Marketing Roundtable - Making Sense of All the Noise", 2017
- "From Ideas to Execution: The Right Resources to Drive Success", 2016
- "Creating a Competitive Advantage Through Customer-Led Experiences", 2016
- "Keywordless Paid Search and Entity Driven SERPs", 2014
- "Preparing For The Mobile Revolution", 2012
- "Start-Ups: Lessons Learned", 2009
Academic/Professional Activities:
- Advisor , Center for Experiential Learning
- Co-Director, Olin Center for Analytics & Business Insights
- Academic Director , Olin MBA Marketing Platform
- Member, The CMO Club
Awards/Honors:
- Reid Teaching Award (Spring 2022), WashU Olin Business School, 2022
- Reid Teaching Award (Fall 2019), WashU Olin Business School, 2019
- Reid Teaching Award (Spring 2019), WashU Olin Business School, 2019
- Reid Teaching Award (Fall 2018), WashU Olin Business School, 2018
- Reid Teaching Award (Spring 2018), WashU Olin Business School, 2018
Personal Interests:
Michael and his wife live in Clayton with their daughter and son. He loves being outdoors and is a big sports fan.
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Michael came to the WashU Olin Business School from Chicago where he worked as the Vice President of Digital Strategy and Solutions Architecture for Rise Interactive, a leading digital marketing firm. Prior to Rise, Michael helped to start two businesses most notable of which being PointDrive which was acquired by LinkedIn. Michael continues to stay closely tied to industry as co-director of the Center for Analytics & Business Insights and the Academic Director of the MBA Marketing Platform. Michael teaches various courses centered on digital marketing and the creation and commercialization of new products and technologies.
Email: michael.wall@wustl.edu
BA 2001, Indiana University
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