Stephen Nowlis

Stephen Nowlis

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Dr. Nowlis has published numerous papers in top-tier marketing journals. He is the winner of the William F. O'Dell Award and the Early Career Contribution Award.

Area of Expertise

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Consumer Behavior and Decision Making

Education

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• Ph D 1994, Haas School of Business
• MBA 1990, Haas School of Business
• BA 1986, Stanford University

Academic/Professional Activities

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• Editor, Associate Editor, Journal of Marketing Research
• Editorial Review Board Member, Journal of Consumer Psychology
• Editorial Review Board Member, Journal of Marketing
• Editorial Review Board Member, Journal of Consumer Research
• Editorial Review Board Member, Marketing Letters

Awards/Honors

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• 2008 Emerald Management Reviews Citation of Excellence Award, 2008
• Finalist (Top 4) for 2002 William F. O'Dell Award, 2002
• 2001 Early Career Contribution Award, Society for Consumer Psychology-Sheth Foundation, Division 23, American Psychological Association, 2001
• 2001 William F. O'Dell Award, 2001
• Best Theoretical Paper , INFORMS/Andersen Consulting, 2000

Teaching Interests

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Marketing management, brand management, consumer behavior.

Research Interests

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Consumer Behavior, decision making, consumption, survey methodology.

Personal Interests

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Spending time with family and pets, exercising, reading, and traveling

Selected Publications

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• "When an Hour Feels Shorter: Salient Boundary Tasks Contract the Perception and Consumption of Time", with Gabriela Tonietto, Selin Malkoc
• "When Cooler Heads Prevail: Temporal Separation between Choosing and Buying Reduces Purchase of Hedonic Products", with Gabriela Tonietto, Selin Malkoc
• "When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time ", Journal of Consumer Research, Issue 5, 1085-1102, with Gabriela Tonietto, Selin Malkoc, 2019
• "The Effect of Goal Specificity on Consumer Goal Reengagement", Journal of Consumer Research, Issue 3, 444-459, with Maura Scott, 2013
• "The influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase", Journal of Marketing, with Iana Nelson, Andrea Morales, 2013
• "The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions", Journal of Consumer Research, Issue 2, 238-250, with Griskevicius Vladas, Michelle Shiota, 2010
• "The Effect of Decision order on Purchase Quantity Decisions", Journal of Marketing Research, 725-737, with Ravi Dhar, Itamar Simonson, 2010
• "Opportunity Cost Neglect", Journal of Consumer Research, Issue 4, 553-561, with Frederick Shane, Nathan Novemsky, Jing Wang, Ravi Dhar, 2009
• "The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restarined and Unrestrained Eaters", Journal of Consumer Research, 391-405, with Maura Scott, Naomi Mandel, Andrea Morales, 2008
• "A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors", Journal of Marketing Research, 403-413, with Monica Wadhwa, Baba Shiv, 2008