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Faculty | Raphael Thomadsen | WashU Olin Business School
Raphael Thomadsen

Associate Professor of Marketing


Area of Expertise:

Microeconomics/ Industrial Organization, Marketing Management and Strategy, Marketing Research, Pricing

Research Interests:

Pricing, Product Design, Game Theory, Point-of-Sale, Marketing


Selected Publications:

  • "A Reflection on Analytical Work in Marketing: Three Points of Consensus", Marketing Letters, Issue 2, 381-389, with R. Zeithammer, D. Mayzlin, Y. Orhun, A. Pazgal, D. Purohit, R. Rao, M. Riordan, J. Shin, M. Sun, M. Villas-Boas, 2012
  • "Profit-Increasing Consumer Exit", Marketing Science, Issue 6, 998-1008, with A. Pazgal, D. Soberman, 2013
  • "You Can Benefit from a Rival's New Product", Harvard Business Review, 24, 2013
  • "Vertical Differentiation with Variety-Seeking Customers", Management Science, Issue 2, 390-401, with R. Zeithammer, 2013
  • "Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms' Profits", Journal of Marketing Research, Issue 3, 349-360, 2012
  • "Cooperation in Games and Forgetfulness", Management Science, Issue 57(2), 363-375, with P. Bhardwaj, 2011
  • "Competition and Price Discrimination in the Market for Mailing Lists", Quantitative Marketing and Economics, Issue 7(2), 147-179, with R. Borzekowski, C. Taragin, 2009
  • "Product Positioning and Competition: The Role of Location in the Fast Food Industry", Marketing Science, Issue 26(6), 2007
  • "The Effect of Ownership Structure on Prices in Geographically Differentiated Industries", RAND Journal of Economics, Issue 36(4), 908-929, 2005



Academic/Professional Activities:

  • Associate Editor, Quantitative Marketing and Economics, January 2010 - present
  • Editorial Board Member, International Journal of Marketing Research, September 2012 - present
  • Associate Editor, Management Science


Raphael  Thomadsen



Raphael Thomadsen's Home Page
Raphael Thomadsen's Curriculum Vitae
Email: thomadsen@wustl.edu
Phone: (314) 935-3573

PhD 2001, Stanford University
1996, Stanford University
BA 1994, University of Wisconsin