Yulia Nevskaya
Assistant Professor of Marketing
Area of Expertise:
Advertising, Consumer Products Marketing, Marketing, Marketing Research
Research Interests:
Consumer tastes evolution and habit formation, Dynamic structural choice model, Rewards programs, Social Interactions, Digital marketing
Selected Publications:
- "Can Non-Tiered Frequency Reward Programs be Profitable?", Marketing Science, Issue 3, 508-526, with A. Gopalakrishnan, Z. Jiang, R. Thomadsen, 2021
Awards/Honors:
- Teradata Data Challenge Competition Winner (Faculty Advisor), 2018
- Institutional on Computational Economics Fellow, University of Chicago, 2008
- IREX Russia-U.S. Young Leadership Fellow (2001-2002), U.S. Department of State, 2001
Personal Interests:
Traveling and painting
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Yulia Nevskaya's Home Page
Email: yulia.nevskaya@wustl.edu
Phone: (314) 935-4846
PhD 2013, University of Rochester
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