On Principle

Experience the decisions

On Principle, WashU Olin’s podcast, tells the stories of pivotal business decisions. What led to them? What were the choices? And what lessons can executives, entrepreneurs and other leaders draw from them?

Season 1's lineup of compelling stories ended in September 2021, but you can catch up by clicking below. Season 2 debuts January 25, 2022, with eight more episodes. Subscribe to On Principle wherever you get your podcasts for a reminder when new episodes drop. Share feedback and offer episode suggestions at

On Principle Podcast

​On Principle, Season One

How do you put a price tag on a hall-of-fame ballplayer? How do you decide to throw away one career dream for another one? How do you survive an existential crisis in your business? The debut season of On Principle puts you behind the scenes for these decisions and more.

Season 1 Trailer

Episode 0, June 2, 2021

What do women’s handbags, salad dressing, home runs, cat litter and credit reports have in common? They all figure into the first season of On Principle. Get a sneak peek at the decisions we’ll explore.

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The Longest Winter

Episode 1, June 15, 2021

For Gerard Craft, James Beard Award-winning chef and restaurateur, the scope of the pandemic hadn’t entirely sunk in. Then he got a text from one of his suppliers in Italy.

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The Negotiation

Episode 2, June 29, 2021

The St. Louis Cardinals’ 2011 World Series glow faded fast for John Mozeliak, president of baseball operations. His toughest negotiation ever, with legend Albert Pujols, lay ahead.

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The Big Leap

Episode 3, July 13, 2021

How do you decide to toss aside one vision of your career for another one — especially when the new path is littered with failure? Lisa Hu's journey into entrepreneurship.

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Out of the Breach

Episode 4, July 27, 2021

Hackers pulled off history’s biggest data breach when they pierced the defenses at Equifax. Paulino do Rego Barros Jr. took the company’s reins soon after. Now what?

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The Tarnished Dream

Episode 5, August 10, 2021

When should a company stand up for a cause? Jason Wang confronted that question before. And he did it very publicly after attackers beat two Xi’an Famous Foods employees.

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The Higher Purpose

Episode 6, August 24, 2021

“Why does your company exist?” That’s the question Dave Ciesinski, CEO of Lancaster Colony, faced when he realized there was more to becoming “the better food company.”

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Out of the Box

Episode 7, September 7, 2021

Cat litter isn’t sexy, but it can earn you some scratch—especially when you think out of the … um … box. Nestlé Purina Petcare CEO Nina Leigh Krueger tells the go/no-go story of a kitty innovation.

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Taking a Punch

Episode 8, September 21, 2021

David Karandish’s was a whopping success, but he was on the ropes 90 days after he began running it. How did his earlier startups teach him to take a punch?

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