Consulting team targets educational market for Pixel Press

Pixel Press is a company created by people who weren’t satisfied with simply playing video games – they wanted to make them their own. Many people share this desire, but practical limitations were an obstacle to creating their own universe. Pixel Press allows everyday people to easily overcome these obstacles by offering products that transform paper drawings and building-block configurations into content that can played, edited and shared on a variety of platforms. They help the average person become a mastermind architect by exercising their whole brain – the analytical left side and the creative right side.

Playing video games is fun, but creating your own video game, playing your own video game and sharing it with your friends takes it to the next level. Not surprisingly, Pixel Press’ products have already enjoyed much success on the retail side of their business. Additionally, both Pixel Press and teachers have recognized the educational potential of their products and Pixel Press is planning to expand their educational offerings through their hands-on product Bloxels. Our project is focused on this expansion into the educational market.

Bloxels uses a grid and color-coded blocks that allow a traditional childhood toy – blocks – to be transformed into an interactive universe. As a standalone product, parents and teachers have already discovered ways to use Bloxels to teach kids STEM (science, technology, engineering and math) focused learning principles – such as prototyping, design thinking, teamwork and collaboration, and user empathy. Pixel Press is making it even easier for schools and teachers to use Bloxels as an educational tool by designing lesson plans and related materials that teach specific skills and concepts.

In order to be successful in its expansion into the educational space, Pixel Press has asked our team to research and evaluate the educational software market in order to create a plan for successful expansion. The founders of Pixel Press have explained what makes their company successful, how their products work, and the opportunities they see for expanding into education.

Our team will be making recommendations about how educational services should be modeled, priced, and implemented in accordance with Pixel Press’ vision for success. These recommendations will be backed up by a competitive analysis of the educational software market and data gathered from the customer segment that matters most: the teachers and administrators who will be implementing Bloxels as an educational tool in their classrooms and schools.

CELect Pixel Press Team: Mark Nesdill, Law; Kalin Pearce, MBA; TJ Ragsdale, BSBA; Jordan Sazant, Law