Will sports fans ever suffer brand-fatigue?
- March 22, 2017
- By WashU Olin Business School
- 1 minute read
I am not concerned about the over saturation. And I think though some purists may say that they are, let’s see how they feel two or three years from now. I doubt they’ll raise a fuss then. The sports consumer will adapt.
—Patrick Rishe
When Marketplace asked Patrick Rishe about the potential of advertising brand-fatigue among NBA sports fans, Olin’s director of the sports business program, said, “No.”
Even with the NBA Developmental League re-branding next season as the “G” League after Gatorade bought the naming rights?
Even after the NBA lets teams sell advertising space on the upper-left corner of player’s jerseys next season?
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