Will sports fans ever suffer brand-fatigue?

  • March 22, 2017
  • By WashU Olin Business School
  • 1 minute read
Will sports fans ever suffer brand-fatigue?

I am not concerned about the over saturation. And I think though some purists may say that they are, let’s see how they feel two or three years from now. I doubt they’ll raise a fuss then. The sports consumer will adapt.

—Patrick Rishe

When Marketplace asked Patrick Rishe about the potential of advertising brand-fatigue among NBA sports fans, Olin’s director of the sports business program, said, “No.”

Even with the NBA Developmental League re-branding next season as the “G” League after Gatorade bought the naming rights?

Even after the NBA lets teams sell advertising space on the upper-left corner of player’s jerseys next season?

Link to Marketplace story.

About the Author

Washington University in Saint Louis

WashU Olin Business School

Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world.

Contact Us

For assistance in finding faculty experts, please contact Washington University Public Affairs.

Monday–Friday, 8:30 to 5 p.m.

Sara Savat, Senior News Director, Business and Social Sciences
314-935-9615
sara.savat@wustl.edu

 

Kurt Greenbaum,
Communications Director
314-935-7196
kgreenbaum@wustl.edu

Twitter: WUSTLnews