Peacock named Schnuck Markets’ President and COO

  • May 5, 2017
  • By WashU Olin Business School
  • 3 minute read

David A. Peacock, former President of Anheuser-Busch and active community leader, has been named President and Chief Operating Officer (COO) for Schnuck Markets, Inc., Schnucks Chairman and CEO Todd Schnuck announced today [May 4, 2017].

“Dave’s entrepreneurial spirit, vision and drive, along with his extensive business background will help us set a strong course for the future,” Schnuck said. “His counsel and leadership on our company’s Advisory Board have been instrumental in positioning Schnucks for growth. Further, his commitment to St. Louis and the region is aligned with Schnucks’ commitment to superior customer experience and community support. Dave also has strong values and a leadership style that will fit well within the Schnucks’ culture.”

Schnucks benefits from a highly experienced management team with an exceptional track record of managing the business. Peacock joins a management team with an average industry experience of over 20 years and that is well respected in the industry.

David A. Peacock
David A. Peacock

Among his duties, Peacock will manage Procurement/Merchandising, Operations, Marketing/Communications and Supply Chain for a company whose 100 stores and 14,000 teammates span five states.

“This is a tremendous company and opportunity. Our teammates are focused on serving customers, delivering quality products and making Schnucks the best grocery shopping experience in the region,” Peacock said. “I am excited to work with Todd and his management team more directly on continuous improvement and innovation that will assure industry leadership, customer service and community support for the long term.”

Peacock managed U.S. operations for Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, from 2008 through early 2012, and was responsible for the commercial success of Anheuser-Busch during its integration with InBev in the United States. In 2008, Peacock led the negotiating team for Anheuser-Busch during the merger with InBev – the largest all-cash transaction in history at the time.

Peacock joined Anheuser-Busch in 1992 and served many roles in management, finance and marketing. At various times, he led the financial planning, mergers and acquisitions, information technology, procurement and route-to-market development as well as several groups within marketing. In 2007, he was named Vice President of Marketing for Anheuser-Busch and in that role led the revitalization of the company’s marketing approach.

Peacock is dedicated to the St. Louis community and region and he serves on the board of directors of several charitable and civic organizations. Peacock is chairman of the St. Louis Sports Commission and is a member of the Pro Football Hall of Fame Board of Trustees. He is a member of St. Louis’ CityArchRiver Board where he co-chaired the initial campaign helping raise $180 million for the new Arch grounds revitalization. Peacock formerly served as chairman of the Beer Institute, the U.S. beer industry’s policy organization in Washington DC and was also previously chairman of the St. Louis chapter of the American Red Cross.

Peacock’s Vitaligent, LLC owns 78 Jamba Juice stores in Northern California and Missouri.  Vitaligent has reported $61 million in sales and is Jamba Juice’s largest franchisee. He is also an investor in Crushed Red, an elevated fast-casual restaurant with locations in St. Louis, Denver, Columbia and Kansas City. Peacock served as a member of Schnucks’ Advisory Board beginning in July 2013 and will give up that role in his new position. A native of St. Louis, Peacock holds a bachelor’s degree in journalism from the University of Kansas. He also holds a master’s degree in business administration from Washington University in St. Louis, from which he received the Distinguished Alumni Award in 2009. He lives in St. Louis with his wife and three children.

About Schnucks

Founded in St. Louis in 1939, Schnuck Markets, Inc. is a third-generation, family-owned grocery/pharmacy retailer committed to nourishing people’s lives. The company takes pride in its community partnerships and gives more than $13 million annually in food to food pantries and more than $1.7 million to not-for-profit organizations through the company’s My Schnucks Card program. Schnucks currently operates 100 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa. Privately held, Schnucks employs 14,000 teammates and is headquartered in St. Louis, Missouri. Follow Schnucks on Facebook at www.facebook.com/schnucks.

Source: Schnuck Markets, Inc. Press Release

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Washington University in Saint Louis

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