Tracking beer supply chain with digital technology

In order to reduce operational costs and maximize beer freshness, Anheuser-Busch InBev is constantly identifying new tracking technologies to help them stay on top of their shipments. Many carriers have their own digital portals showing the location and route of their trucks, but since ABI contracts with hundreds of different carriers, the time and complexity needed to manage shipment logistics requires a different solution.

As a result, they’ve developed an application that allows logistics managers to log into a single portal and see real-time tracking on all trucks.  Unlike other existing portals, ABI’s aggregates many different carriers’ data feeds in a single user interface. In addition to seeing where the trucks are, they can also see what routes they’ve taken to get there, the contents of each truck, and the estimated time of delivery. The application is available to wholesalers as well, allowing them to plan ahead for the unloading process.

The technology also allows ABI to utilize a tracking technology called “geofencing.” As soon as a truck crosses these virtual fences, a sensor pings their distribution centers and lets them know its exact location and the time it arrived at that location. It also gives them insight into their operational efficiency (i.e., how quickly the trucks are being unloaded and turned around).

By using these technologies, ABI is able to have greater visibility of its supply chain on a granular level. They can then take this information to identify the most efficient carriers and negotiate rates.

In the video above, Dan Hazlett and Matt Gordon of ABI describe some of the innovative technologies they are employing to improve the visibility of their payloads. This is a highlight of their presentation at the 2016 Boeing Center Industry Conference at Washington University.

By Evan Dalton