Sweet Shoppe founders sell startup

We can’t believe the founders of the Bear-y Sweet Shoppe have all graduated and sold their startup to the next generation of entrepreneurs! We remember when they were launching their kickstarter campaign back in 2014. Time flies when you’re having fun, selling candy to sleep-deprived undergrads with a sweet tooth jones for peanut butter cups and gummy bears to fuel a long night of studying. The Sweet Shoppe was a brilliant startup idea and it has been a success…let’s hope it’s here to stay and will become a campus landmark and role-model for future student-run businesses at WashU.

Poets & Quants featured the Sweet Shoppe on its site following the selection of co-founder Jessica Landzberg as one of the Best & Brightest Class of 2017 Undergrads. Be sure to read the P&Q story here.

Landzberg told P&Q that the idea for the candy story was inspired by her visits to her older sisters when they were students at the University of Rochester where there was a campus candy store.

“The hardest part was making it legitimate,” she says. “We had to file as an LLC, and we had to get many, many licenses, because we’re selling food. We had to make sure we were doing everything by the book – getting our licenses and filing taxes as a business.”

Check out the Sweet Shoppe’s website for news about the second generation of owners and their plans for next year.

For more info on the Student Entrepreneurship Program (StEP), click here.