Webinar: Metrics for startups

A startup company is not just a small version of a large company.

—Ron King, Myron Northrup Professor of Accounting at WashU Olin

Startup founders and angel investors are invited to a free webinar on the kinds of metrics they need to navigate their roles in the entrepreneurial ecosystem. Ron King, the Myron Northrup Professor of Accounting at Olin, will introduce the latest research on metrics and why standard measurements for established companies are very different than those needed for a startup.

“A startup company is not just a small version of a large company,” says King. “In this webinar, we will provide a framework for thinking about the metrics that startup founders need to manage and the metrics investors need to evaluate startups. It’s important to understand how these metrics relate and which of them may be more valuable in guiding your decision making.”

King has been on both sides of the startup equation as an investor and an entrepreneur and brings a wealth of knowledge and experience to this webinar. “Founders generally use metrics for their internal decision making: how do they design their marketing, their product, their target market, to scale their business,” King explains.  “On the other hand, an angel generally thinks about valuing companies by using metrics that are more appropriate for established business. So the intersection between an angel’s interest in data and the founder’s interest in data for their internal decision-making are really quite distinct.”

This webinar is targeted to practitioners. King recommends that participants bring their inquisitive nature to the webinar. “All you need to benefit from this webinar I think is the natural curiosity about a very complicated problem. The problem is how do we efficiently an effective go from an idea to a business model that has recurring revenue.”