Maxine Clark: Leading with passion and authenticity

Neelam Vyas, MBA ’18 & GSBA President submitted the following for the Olin Blog.

It’s hard to keep the sighing, heavy-eyed students of a night class engaged. But on this Tuesday evening, I sat in a buzzing room—with classmates swapping stories of stuffing and stitches from their first Build-A-Bear experience. Taking the podium to kick off our Women in Leadership class that night was Maxine Clark, philanthropist, serial entrepreneur, and the founder and former “Chief Executive Bear” of the Build-A-Bear Workshop retail company.

Over the next two hours, Maxine took our class through her career journey, explaining some of the personal and professional decisions that she made along the way. From leaving Payless to launch her own company, to leading projects supporting education and nonprofits in St. Louis, Maxine embraces change while staying true to her core values. I left class that night with a few favorite nuggets of wisdom to carry with me:

Be open to the teachers around you.

Maxine has a very apparent appreciation for the teachers in her life, and she recognizes that they come in all forms—whether a schoolteacher, supervisor, or child (Build-a-Bear’s core customer). In being open to learning from others, Maxine has found the strength to improve from mistakes, the drive to rise to challenges and surpass expectations, and even the inspiration to build new businesses.

Passions change. Keep up.

At the heart of Maxine’s story is an unshakeable faith and courage in following her passions. With several career pivots—becoming an entrepreneur and then entering the nonprofit space—she has maintained the self-awareness to recognize that her passions are malleable, yet always worth chasing. By embracing her passions at different stages of her career, Maxine continues to feel fulfilled in her work.

Live and lead with authenticity.

You can’t help but love Maxine’s unapologetic attitude. Her words are charged with a certain fearlessness and wrapped in sincerity. Maxine’s ventures speak to her values, and she makes no excuses for conducting business in a way that is authentic to who she is and the things which are personally important to her. As her talk came to a close, she signed off: “That’s my story, and I’m sticking with it.”

Guest Blogger: Neelam Vyas, MBA ’18 & GSBA President