Justin Wexler Q&A: Develop your personal brand

Part of a series of Q&As with Olin Alumni. Today we hear from Justin Wexler, BSBA ’15. Justin is combining his finance and marketing skills in his role as the Director of Corporate Development at AnchorFree.

What are you doing for work now, and how did your Olin education impact your career?

I’ve spent the last 4 years in venture capital (first at Technology Crossover Ventures then at WndrCo). I am now the Director of Corporate Development at AnchorFree (WndrCo’s largest portfolio company). In my career, both finance and marketing skills have been critically important. Finance is important for analyzing deals and marketing is just as important as I’m often promoting my firm to entrepreneurs (in order to get them excited about receiving investment from us). Olin Business School’s 4 year undergrad program allowed me to major in finance and marketing; the fact that I was a business school student from the first day of freshman year led to me being well-prepared for working in business by the time I graduated from Wash U.

What Olin course, ‘defining moment’ or faculty influenced your life most, and why?

I remember a course on branding that I still think about all the time. In most cases, branding is really what differentiates a product or service from being a commodity. It’s why you spend so much on sneakers or pick a particular pair of earphones. Ever since that course, I’ve made it a point to develop my own personal brand and reputation. Without that, I don’t think I would have been recruited for my first, second, or third roles out of college. Olin taught me the importance of making a lasting impact on anyone I meet because you never know when you’ll run into that person again.

How do you stay engaged with Olin or your Olin classmates and friends?

There are lots of great alumni events in San Francisco! It’s an awesome way to stay connected with the Olin community while being on the West Coast.

Why is business education important?

I really believe that a business education is relevant for really anything in life. Even if you plan on grad school or something outside of traditional “business,” understanding the principles of accounting, finance, and marketing are all important skills that really every adult should possess.

Looking back, what advice would you give current Olin students?

Get very involved in student groups on campus. When I was a sophomore, I started a public speaking club on campus. It was just me when it started out… but eventually grew to over 300 students. That experience really helped hone my leadership skills and my passion for entrepreneurship. Student groups are a great way to “practice” because in a few years, the stakes will be much higher in the “real world.”