St. Louis-based sauce and condiment brand Halo + Cleaver launches rebrand

  • June 24, 2021
  • By WashU Olin Business School
  • 2 minute read

Halo + Cleaver, an alumni-owned, St. Louis-based condiment company with a mission is to produce healthier, more natural versions of popular sauces, has revamped its brand.

Co-owners Rob Garwitz, MBA ’18, and Matt Richard, PMBA ’19, recently launched a new website and brighter design and added three new low-sugar sauces to the company’s repertoire. As a result, their products have landed a spot on the shelves of St. Louis grocery stores including Schnucks, Dierbergs and Straub’s, and they have been approved for use in a range of popular diets, including non-GMO, Keto and Whole 30.

The three new Halo + Cleaver sauces hitting shelves this month are Perfect Ketchup, Backyard Red BBQ Sauce and Gold Mustard BBQ sauce. All three have 0 grams of added sugar and no artificial sweeteners, instead using naturally sweet ingredients.

These sauces, as well as the website and packaging, aim to promote the company’s mission to “empower current and future generations to live long, healthy, and fulfilled lives.” Garwitz and Richard have designed a brand with the message that “truly good health is about finding balance.”

Garwitz and Richard attribute the existence of their company, to some degree, to their time at Olin. The two met through a fellow alumnus, and both learned essential skills in entrepreneurship courses taught by Cliff Holekamp, MBA ’01, and former director of Olin’s entrepreneurship platform.

They said they hope that Halo + Cleaver will make Olin and the broader St. Louis community proud.

Find Halo + Cleaver at your local grocery store or on their website.

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