A honey of a partnership among Olin business founders

  • July 5, 2022
  • By Kurt Greenbaum
  • 2 minute read

You might say this partnership is just the bees’ knees. Two Olin alums have joined forces thanks to a common ingredient between their two products: honey.

Cam Loyet, PMBA ’21, and cofounder of Honeymoon Chocolates, has partnered with Timothy Berg, MBA ’22, founder of Ice Cream for Bears. Both promote the benefits of honey as the sweetening agent in their respective confections.

The two companies are selling out of the same Clayton, Missouri, storefront.

“Honey is having a moment,” Berg said. “Consumers are educated on it and looking for it. Products that are sweetened only with honey are just starting to appear though, so I feel like our companies are hopping into the ring at a perfect time.”

Loyet’s chocolate brand opened its first retail location in January not far from the WashU campus in nearby Clayton at 16 N. Central Ave. As of now, Berg is scooping his ice cream from the same location as the two honey-based companies use their hive minds to stick together and work smart. He said it was “an amazing opportunity to get valuable exposure for our very young product.”

“It’s always fun watching students take their startups from the classroom and apply them in the real world,” said Doug Villhard, the academic director for Olin’s entrepreneurship program, who coached both startup founders. “Especially when two WashU MBA entrepreneurs partner on a honey of an idea.”

Loyet said the partnership emerged because he and Berg have like-minded products with a focus on sourcing sustainable honey. They’ve shared contacts from the location where they source their honey—Jeff Weaver, an apiarist in Bourbon, Missouri. He said both he and Berg found a lot of support in launching and testing new products in St. Louis.

“I personally see this as a long-term collaboration—as long as we can both continue to find honey,” Loyet said. He credits his collaboration with Villhard and the WashU community for helping get Honeymoon Chocolates off the ground. “Honeymoon had very little traction before WashU. I gathered mentors and a team that made traction and sales possible.”

Berg also credits the “unbelievable impact” of the WashU community. “Anytime I need help, there’s someone in the WashU network a phone call away with the experience and knowledge I’m looking for,” he said. “Even the spot where I manufacture is a result of WashU connection.”

Pictured at top: Tim Berg, MBA ’22, and Cam Loyet, PMBA ’21, have partnered their companies in promoting honey-centric products: Loyet’s Honeymoon Chocolates and Berg’s Ice Cream for Bears.

About the Author

Kurt Greenbaum

Kurt Greenbaum

As communications director for WashU Olin Business School, my job is to find and share great stories about our students, faculty, staff, and alumni. I've worked for the Consortium for Graduate Study in Management as communications director and as a journalist for the St. Louis Post-Dispatch, Sun-Sentinel in South Florida and the Chicago Tribune.

Contact Us

For assistance in finding faculty experts, please contact Washington University Public Affairs.

Monday–Friday, 8:30 to 5 p.m.

Sara Savat, Senior News Director, Business and Social Sciences


Kurt Greenbaum,
Communications Director

Twitter: WUSTLnews