New website debuts for WashU Olin

  • October 4, 2023
  • By WashU Olin Business School
  • 2 minute read

Every year, WashU Olin’s website serves as the “front door” to more than 3 million prospective students, alumni and corporate friends.

As such, it’s imperative to not only have a clean, vibrant, current website but to be current on website technologies like search engine optimization (SEO), usability and effective navigation—so visitors quickly find what they need.

After more than 13 years of using our previous website—built on Microsoft SharePoint—we have overhauled our online home and built it on a higher education industry-leading platform called Cascade.

All of our great content is still available to our website visitors. This overhaul is all about starting fresh, with a modern, branded look, providing intuitive navigation and amplifying our storytelling. Here are the top five things we are particularly excited about:

  • Mobile-friendly design: More than half of our guests come to our site on their cellphones. We must ensure a great mobile experience. Also—fun bonus fact!—being mobile-friendly is a major driver of successful SEO.
  • Up-to-date navigation: Thirteen years of accommodating new programs and other requests take a toll on a sound, user-centric navigation. Every page on the new site will be placed exactly where it should be, with user testing to back it up.
  • Better student and faculty spotlights: Prospective students want to know what it’s like to be a student at Olin … and who will teach them. Our new website answers this call.
  • A reimagined news, blog, research and media center: We’ve come a long way in telling our school’s story. This new website will accommodate and amplify our voice. What was called the Olin Blog is now available under News & Media—along with our podcast and other Olin publications.
  • Cloud-based and vendor-supported: Moving to the Cascade CMS removes most of the risk of our site going down or ending up with outdated elements that need heavy technical development support.

With any new website launch, gremlins are inevitable. We're happy to take your feedback if you see something that needs attention from the website team. Please send an email to with as much detail as you can provide, including the URL of the page in question and a description of the issue.

About the Author

Washington University in Saint Louis

WashU Olin Business School

Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world.

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