From Skandalaris to the grocery store: ChiChi is disrupting the breakfast business

  • August 8, 2024
  • By WashU Olin Business School
  • 1 minute read
Two young women stand at a counter, one pours a cereal into a bowl.
From left, Chiara Munzi and Izzy Gorton, founders of ChiChi hot cereal.

ChiChi chickpea hot breakfast cereal was born in an Instant Pot cooker in the Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship.

From there its creators, Izzy Gorton, BSBA 2025, and Chiara Munzi, BA 2023, have taken it to grocery stores and beyond. Today, Munzi debuts as one of the contestants on the Amazon Prime reality show “60 Day Hustle.”

She’s competing against 11 other entrepreneurs in a business accelerator challenge—with a $100,000 prize on the line for the fledgling business.

Read about Gorton and Munzi’s journey with ChiChi, and how Skandalaris and Olin’s entrepreneurship program have helped them take the next steps.

No one knows what they’re doing. We’re all figuring it out as we go along. You have to just do that one thing today that will make you 1 percent better.  

—Izzy Gorton

About the Author

WashU Olin Business School

WashU Olin Business School

WashU Olin has been a leader and innovator in business education and research for over a century. We offer a global education in the heart of America that transforms the way students look at business. Our esteemed faculty produces research that makes an impact on the world of business and beyond. We are proud to collaborate with organizations in our home community of St. Louis and worldwide to effect meaningful, constructive change.

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