Bitten by Inspiration: Tim Solberg

  • Season 2, Bonus Episode 1
  • June 7, 2022
  • 13 minute listen

Bitten by Inspiration: Tim Solberg

“We're going to start connecting the dots of financing and research, starting with the toxicology department at WashU Medical.”


What happens when inspiration strikes in the most unsettling of ways? WashU Olin’s Tim Solberg tells how a medical emergency led to a global student project. What could happen next?

Episode Notes

During On Principle’s regular season, we tell the stories of business leaders navigating tough calls and pivotal moments. Between seasons, we share bonus episodes that delve deeper into earlier interviews, elaborating on research, scholarship and experience about values-based, data-driven decision-making.

When we first talked to WashU Olin finance professor Tim Solberg in October 2021, we sought his input for our season 2 On Principle episode “The Inspiration.” Our focus was on real estate developer Steve Smith and the winding path behind City Foundry, his retail and commercial development in midtown St. Louis.

In the course of our conversation, we learned how Solberg was bitten by inspiration for another project. And we’re not speaking metaphorically. In today’s bonus episode, we revisit that conversation and learn how a medical emergency led to research in three continents and a toxicology authority at the University of Arizona.

Related Links


This podcast is a production of Washington University in St. Louis’ Olin Business School. Contributors include:

  • Katie Wools, Cathy Myrick and Judy Milanovits, creative assistance
  • Jill Young Miller, fact checking and creative assistance
  • Hayden Molinarolo, original music and sound design
  • Mike Martin Media, editing
  • Sophia Passantino, social media
  • Lexie O'Brien and Erik Buschardt, website support
  • Mark P. Taylor, strategic support
  • Paula Crews, creative vision and strategic support

Special thanks to Ray Irving and his team at WashU Olin’s Center for Digital Education, including our audio engineer, Austin Alred.

Additional information

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