Examining Strategy: Trish Gorman

  • Season 2, Bonus Episode 2
  • July 5, 2022
  • 13 minute listen

Examining Strategy: Trish Gorman

“A lot of people think of strategy as a chessboard, but it really isn’t. It's a moving, alive environment that doesn't stay stable.”


A lot of people think of strategy as a chess game, but it really isn't. It's a moving, alive environment that doesn't stay stable. More insights on how to think about strategy from Trish Gorman, Olin professor of practice in strategy.

Episode Notes

During On Principle’s regular season, we tell the stories of business leaders navigating tough calls and pivotal moments. Between seasons, we share bonus episodes that delve deeper into earlier interviews, elaborating on research, scholarship and experience about values-based, data-driven decision-making.

Our second season two bonus episode looks back at my conversation with Trish Gorman, a professor of practice in strategy at Olin Business School. We originally spoke for our first season two episode called “The $5 Million Mistake,” and at the time, Trish was deeply involved in planning Olin’s new online MBA program. Today, we’re revisiting her remarks about what business strategy means to her, how she thinks about it and how it informed her work on launching a new online MBA program.


This podcast is a production of Washington University in St. Louis’ Olin Business School. Contributors include:

  • Katie Wools, Cathy Myrick and Judy Milanovits, creative assistance
  • Jill Young Miller, fact checking and creative assistance
  • Hayden Molinarolo, original music and sound design
  • Mike Martin Media, editing
  • Sophia Passantino, social media
  • Lexie O'Brien and Erik Buschardt, website support
  • Mark P. Taylor, strategic support
  • Paula Crews, creative vision and strategic support

Special thanks to Ray Irving and his team at WashU Olin’s Center for Digital Education, including our audio engineer, Austin Alred.

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Download the podcast transcript PDF