Carol Johanek
Adjunct Lecturer
Carol Johanek
Ms. Johanek's background encompasses a variety of research and product management positions with major Fortune 500 companies; including Nestle Purina Petcare and Anheuser-Busch. Her current client list includes Maritz, the St. Louis Rams, St. Luke's Hospital, BJC Healthcare, NBC Universal, Fed-Ex Kinkos, Easton, Save-A-Lot, Alton Belle Casino, Tyson, Variety Telethon, Equal, Bush Brothers Delta Dental, Unigroup, Kraft, and Johnson and Johnson. Ms. Johanek teaches classes in Marketing, Market Research, and Integrated Marketing Communications. Johanek has been featured in a number of publications including Motivation Strategies, St. Louis Post-Dispatch, Newswire, Web Marketing Smart, Olin Business School Magazine and has appeared on The Ron Insana Quotient Show on IQ Radio, as well as on National Public Radio.
Area of Expertise
Advertising, Consumer Behavior and Decision Making, Marketing Management and Strategy, Marketing Research
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Education
- BA Array, St. Louis University
- MBA 1986, St. Louis University
Academic/Professional Activities
- Member, American Marketing Association
- Member, National Qualitative Research Consultants Association
- Member, American Society of Trial Consultants
Research Interests
Carol comes to Washington University with over eighteen years of marketing management and research experience; specializing in the topics of competitive positioning, communication strategy, concept testing and new product development.