Chakravarthi Narasimhan

Philip L. Siteman Professor (Emeritus) of Marketing and Senior Lecturer

Chakravarthi Narasimhan

Chakravarthi Narasimhan

Chakravarthi Narasimhan was an assistant and associate professor at the University of Chicago from 1981 to 1988. His principal research interest is in the economic analysis of marketing problems. He builds models, measurements and metrics to quantify firms and consumers responses to marketing strategies in competitive markets. Several of his papers have won the Best paper of the Year award or were finalists to. He was chosen Teacher of the Year by the M.B.A. Graduating Class of 1991. He has been recognized by the Graduate Students Senate for Excellence in Mentoring three times.

Area of Expertise

Management Strategy, Consumer Products Marketing, Distribution Channels, Marketing Management and Strategy, Marketing Research, Pricing, Management Strategy

Academic/Professional Activities

  • Member, Business to Business Steering Committee at MSI
  • Editorial Review Board Member, Marketing Science
  • Editor, Associate Editor, Management Science
  • Officer, Treasurer, TIMS Marketing College

Awards/Honors

  • ISMS Fellows, 2014
  • Finalist, ISMS Long Term Impact Award for the paper Individual Marketing with Imperfect Targetability, 2011

Teaching Interests

Marketing Management, Business to Business Marketing, Pricing Strategies, Competitive Strategies, Brand Management, Services Marketing, Product Policies, Business Statistics, Quantitative Methods

Research Interests

His current research interests are in Pricing, Price Promotions, Competitive Strategies, Supply Chain Strategies, Customer LTV and Equity, Dynamic Choice Models, Competitive Strategies in Information/Technology Intensive Environments, Sales Force Compensation, Persuasive and Informative Advertising, Network Effects

Personal Interests

Professor Narasimhan is an avid sports fan. He plays tennis and likes to travel and hike.

Selected Publications

  • "National Brand's Response to Store Brands: Throw in the Towell or Fight Back?", Marketing Science, with Sherif Nasser, Danko Turcic, 2013
  • "Differentiate or Imitate? Role of Context Dependent Preferences", Marketing Science, Issue 3, 393-410, with Ozge Turut, 2013
  • "National Label's Response to Store Brands: Throw in the Towel or Fight Back?", Marketing Science, Issue 4, 591-608, with Sherif Nasser, Danko Turcic, 2013
  • "Intra and Interconnectivity: When Value Creation May Reduce Profits", Marketing Science, with Tingting He, Dmitri Kuksov, 2012
  • "Information and Inventory in Distribution Channels", Management Science, with Ganesh Iyer, Rakesh Niraj, 2007
  • "Understanding Customer Level Profitability Implications of Satisfaction Programs", Journal of Business & Industrial Marketing, Issue 7, with Mahendra Gupta, Rakesh Niraj, George Foster, 2008
  • "Consumer Heterogeneity and Competitive Price Matching Guarantees", with Yuxin Chen, John Zhang, 2001
  • "Customer Profitability in a Supply Chain", Journal of Marketing, with Rakesh Niraj, Mahendra Gupta, 2001
  • "Private-Labels and the Channel Relationship: A Cross Category Analysis", Journal of Business, with Ron Wilcox, 1998
  • "Has Power Shifted in the Grocery Channel?", Marketing Science, with Paul Messinger, 1995

Contact

Chakravarthi Narasimhan