Cynthia Cryder

Associate Professor of Marketing

Cynthia Cryder

Cynthia Cryder

Area of Expertise

Consumer Behavior and Decision Making, Marketing Research


  • Ph D 2009, Carnegie Mellon University
  • MS 2006, Carnegie Mellon University
  • BS 2004, Ohio State University


Herbert A Simon Distinguished Dissertation Award, Carnegie Mellon University, 2009

Research Interests

Judgment and Decision Making; Prosocial Behavior; Incentives; Field and Internet Research Methodology

Selected Publications

  • "The Charity Beauty Premium: Satisfying Donor's Want versus Should Desires", Journal of Marketing Research, Issue 4, 605-618, with Simona Botti, Yvetta Simonyan, 2017
  • "Enduring Effects of Goal Achievement and Failure within Customer Loyalty Programs A Large-Scale Field Experiment", Marketing Science, Issue 4, 565-575, with Y. Wang, M. Lewis, J. Sprigg, 2016
  • "The Donor is in the Details", Organizational Behavior and Human Decision Processes, Issue 1, 15-23, with G Loewenstein, R Scheines, 2013
  • "Winning the Battle but Losing the War: The Psychology of Debt Management", Journal of Marketing Research, S38-S50, with M Amar, D Ariely, S Ayal, S Rick, 2011
  • "Tightwads and Spendthrifts ", Journal of Consumer Research, Issue 6, 767-782, with S Rick, G Loewenstein, 2008
  • "Misery is not Miserly: Sad and Self-Focused Individuals Spend More", Psychological Science, 525-530, with J Lerner, J Gross, R Dahl, 2008