Fausto Gonzalez

Assistant Professor of Marketing

Fausto Gonzalez

Fausto Gonzalez

Fausto Gonzalez earned his Ph.D. in social-personality psychology from the University of California, Berkeley. Before joining Olin, he completed a fellowship in marketing at the Stern School of Business at New York University. He studies consumer judgment and decision making. He is broadly interested in social and emotional influence, as well as temporal framing.

Area of Expertise

Consumer Behavior, Consumer Behavior and Decision Making, Marketing

Education

  • Ph D 2018, University of California, Berkeley
  • BA 2011, University of California, Davis

Awards/Honors

Outstanding Graduate Student Instructor Award, 2017

Research Interests

Consumer Behavior, Judgment and Decision Making, Social and Emotional Influence, Consumption

Selected Publications

  • "Responsibility Amplifies Empathic Forecasts", Journal of Experimental Psychology, with M. J. Jung, C. R. Critcher
  • "The Vicarious Construal Effect: Seeing and Experiencing the World Through Different Eyes", Journal of Personality and Social Psychology, 617-638, with M. J. Jung, C. R. Critcher, 2020
  • "On the neural implausibility of the modular mind: Evidence of distributed construction dissolves boundaries between perception, cognition, and emotion", Behavioral and Brain Sciences, with L. M. Hackel, G. M. Larson, J. D. Bowen, G. A. Ehrlich, T. C. Mann, B. Middlewood, I. D. Roberts, J. Eyink, J. C. Fetterolf, C. O. Garrido, J. Kim, O'Brien, E. E. O'Malley, B. Mesquita, L. F. Barrett, 2016

Contact

Fausto Gonzalez