Hannah Perfecto

Assistant Professor of Marketing

Hannah Perfecto

Hannah Perfecto


  • Ph D 2017, University of California, Berkeley
  • MS 2014, University of California, Berkeley
  • BS 2012, Yale University


  • MSI 2021 Young Scholar , Marketing Science Institute , 2021
  • AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, 2017
  • Diversity Travel Scholarship, Society of Consumer Psychology, 2016
  • Hillel Einhorn New Investigator Award, Society of Judgment and Decision Making, 2016

Research Interests

Consumer behavior, behavioral decision theory, metacognition, research replicability and reliability

Selected Publications

  • "Volume Estimation through Mental Simulation", Psychological Science, Issue 1, 80-91, with Kristen Donnelly, Clayton Critcher, 2019
  • "The Category Size Bias: A Mere Misunderstanding", Judgment and Decision Making, Issue 2, 170-184, with L.D. Nelson, D.A. Moore, 2018
  • "Rejecting a Bad Option Feels like Choosing a Good One", Journal of Personality and Social Psychology, Issue 5, 659-670, with Jeff Galak, Joseph Simmons, Leif Nelson, 2017
  • "Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings", Journal of Marketing Research, Issue 3, 354-368, with M. H. Jung, L. D. Nelson, 2016