Michael Wall

Michael Wall

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Michael came to the WashU Olin Business School from Chicago where he worked as the Vice President of Digital Strategy and Solutions Architecture for Rise Interactive, a leading digital marketing firm. Prior to Rise, Michael helped to start two businesses most notable of which being PointDrive which was acquired by LinkedIn. Michael continues to stay closely tied to industry as co-director of the Center for Analytics & Business Insights and the Academic Director of the MBA Marketing Platform. Michael teaches various courses centered on digital marketing and the creation and commercialization of new products and technologies.

Area of Expertise

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Entrepreneurship, Marketing, Innovation and Growth

Academic/Professional Activities

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• Member, The CMO Club
• Other, Center for Experiential Learning
• Other, Olin Center for Analytics & Business Insights
• Other, Olin MBA Marketing Platform

Awards/Honors

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• Reid Teaching Award (BSBA), Olin Business School, 2023
• Reid Teaching Award (MBA), Olin Business School, 2023
• Olin Award , Olin Business School, 2023
• Emerson Excellence in Teaching Award, Emerson, 2022
• Favorite Professors Class of 2022, Poets & Quants, 2022
• Reid Teaching Award (Spring 2022), WashU Olin Business School, 2022
• Favorite Professors Class of 2021, Poets & Quants, 2021
• Reid Teaching Award (Fall 2019), WashU Olin Business School, 2019
• Reid Teaching Award (Spring 2019), WashU Olin Business School, 2019
• Reid Teaching Award (Fall 2018), WashU Olin Business School, 2018
• Reid Teaching Award (Spring 2018), WashU Olin Business School, 2018

Teaching Interests

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Entrepreneurship, New Product Innovation, Modern Marketing, Digital Marketing, Data-Driven Decision Making

Research Interests

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Entrepreneurship, New Product Innovation, Modern Marketing, Digital Marketing, Data-Driven Decision Making

Personal Interests

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Michael and his wife live in Clayton with their daughter and son. He loves being outdoors and is a big sports fan.

Selected Publications

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• "Innovative thinking: Should marketers get sales training?"
• "Marketing Roundtable - Making Sense of All the Noise"
• "From Ideas to Execution: The Right Resources to Drive Success"
• "Creating a Competitive Advantage Through Customer-Led Experiences"
• "Keywordless Paid Search and Entity Driven SERPs"
• "Preparing For The Mobile Revolution"
• "Start-Ups: Lessons Learned"