Patrick Moreton

Patrick Moreton

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Dr. Moreton is a member of the strategy area at the WashU-Olin Business School. He is the Academic Director of Olin's Online MBA program and is also responsible for overseeing the academic components of Global Immersion Semester of Olin’s Full-time MBA program. Before rejoining Olin in September 2017, Dr. Moreton was a professor of practice with the Fuqua School of Business at Duke University, and part of the founding team for Duke Kunshan University, Duke University’s joint venture university in Kunshan China, where he held the position of Associate Dean for Graduate Programs, Executive Education and Conference Center Programming. From 1999 to 2004, he taught strategy at Washington University’s Olin Business School in its BSBA program and full time and part-time, MBA programs. In 2004 he moved to Shanghai and worked as the managing director and Associate Dean of the Washington University-Fudan University Executive MBA program, a joint educational venture between Washington University in St. Louis and Fudan University in Shanghai, China.

After completing his undergraduate studies with a double major in Biochemistry and Economics, Dr. Moreton worked as a management consultant for six years in San Francisco and Boston, completing projects in commercial and retail banking, consumer products, and electric power generation. At Harvard’s Graduate School of Business Administration, he received his MBA degree and graduated as a Baker Scholar. He continued on at Harvard as a Charles M. Williams Research Fellow and wrote more than a dozen Harvard Business School case studies in finance, business ethics, and business-government relations. He subsequently completed his doctoral studies in Business and Public Policy at the Haas School of Business at the University of California at Berkeley. He is the past Chair of the American Chamber of Commerce in Shanghai’s Education & Training Committee and continues to write, lecture, and teach regularly in the area of business strategy, with a particular interest in the role that human capital plays in companies’ efforts to gain and sustain competitive advantage. He and his wife, the artist Christina Shmigel, were repatriated to the United States in 2017 after more than 13 years of living in China. Dr. Moreton continues to run daily and with his wife, is enjoying exploring the abundant cultural opportunities available in St. Louis.

Area of Expertise

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Business/Corporate Strategy, East Asian Business, Entrepreneurship, International Business, Management Strategy

Awards/Honors

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• Reid Teaching Award (EMBA), Olin Business School, 2010
• Reid Teaching Award (PMBA), Olin Business School, 2005

Teaching Interests

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Business Strategy, Corporate Strategy, Innovation, Leadership, Entrepreneurship, International Business, Cross-cultural leadership

Research Interests

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The cognitive basis of learning, expertise acquisition, judgment development.

Personal Interests

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Married, conversational Spanish, transactional Mandarin (spoken)

Selected Publications

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• "Corporate Strategy, Analyst Coverage, and the Uniqueness Paradox ", Management Science, Issue 58, 10, 1797-1815, with Todd Zenger, Lubo Litov, 2012
• "Emerson Automation Systems-Optimizing Supply Chains for a Changing World", with Fuqiang Zhang, Lingxiu Dong, 2022
• "Reborn Electric Motor: Electrifying the Chilean Transportation Industry", with Fuqiang Zhang, Lingxiu Dong, 2022
• "Ignisterra: Opening Doors towards a Sustainable Future", with Fuqiang Zhang, Lingxiu Dong, 2022
• "Market People: An Instagram-fueled Second-Hand Fashion Marketplace", with Fuqiang Zhang, Lingxiu Dong, 2022
• "Converting Fash Casual Concepts to Fast Profits?", with Dan Elfenbein, 2020
• "Strange Donuts in Spain", with Dan Elfenbein, Ben Dalton, 2020