Robyn LeBoeuf

Joyce and Chauncy Buchheit Distinguished Professor in Marketing and Co-Vice Dean of Faculty & Research

Robyn LeBoeuf

Robyn LeBoeuf

Robyn LeBoeuf earned her PhD in psychology at Princeton University. Much of her research has examined how people’s choices, judgments, and behaviors can be biased by incidental factors, like question wording. Her recent projects have investigated how people plan for, and make decisions about, the future, and how people make decisions when giving gifts. She has published articles in a wide variety of psychology and marketing journals, and she was the 2002 recipient of the Hillel Einhorn New Investigator Award.

Area of Expertise

Consumer Behavior and Decision Making, Marketing Research


  • Ph D 2002, Princeton University
  • MA 1999, Princeton University
  • BA 1997, American University

Academic/Professional Activities

  • Editorial Review Board Member, Journal of Behavioral Decision Making
  • Editorial Review Board Member, Journal of Consumer Research
  • Editorial Review Board Member, Journal of Experimental Psychology: Learning, Memory, and Cognition
  • Editor, Associate Editor, Management Science


  • Emerson Excellence in Teaching Award, 2018
  • Named to the Poets & Quants List of Top 50 Undergraduate Business Professors in the World, 2018
  • Named to the American Marketing Association/ DocSIG List of the Top 50 Most Productive Authors in the Premier Marketing Journals, 2015
  • Marketing Faculty Member of the Year Teaching Award, University of Florida, 2008-2009, 2011-2012, and 2012-, 2013
  • Teacher of the Year, Warrington College of Business Administration, University of Florida, 2003-2004 and 2009-, 2010
  • Hillel Einhorn New Investigator Award, Society for Judgment and Decision Making, 2002
  • Phi Beta Kappa, 1996

Research Interests

Consumer Behavior, Judgment and Decision Making, Behavioral Decision Theory, Intertemporal Choice, Gift Giving

Selected Publications

  • "Keeping it real: How perceived brand authenticity affects product perceptions", Journal of Consumer Psychology, Issue 30 (1), 40-59, with Melissa Cinelli, 2020
  • "The influence of time-interval descriptions on goal-pursuit decisions", Journal of Marketing Research, Issue 55(2), 291-303, with Nira Munichor, 2018
  • "Comparison neglect in upgrade decisions", Journal of Marketing Research, Issue 54(4), 556-571, with Aner Sela, 2017
  • "Forceful Phantom Firsts: Framing Experiences as "Firsts" Amplifies Their Influence on Judgment", Journal of Marketing Research, Issue 4, 420-432, with Elanor Williams, Lyle Brenner, 2014
  • "Over-individuation in gift giving: Shopping for multiple recipients leads givers to choose unique but less preferred gifts", Journal of Consumer Research, Issue 40(6), 1167-1180, with Mary Steffel, 2014
  • "Consequence-cause matching: Looking to the consequences of events to infer their causes", Journal of Consumer Research, Issue 39(1), 128-141, with M. Norton, 2012
  • "Correcting the past: Failures to replicate psi", Journal of Personality and Social Psychology, Issue 103(6), 933-948, with J. Galak, L. Nelson, J.P. Simmons, 2012
  • "Branding alters attitude functions and reduces the advantage of function-matching persuasive appeals", Journal of Marketing Research, Issue 47(2), 348-360, with J. Simmons, 2010
  • "Looming losses in future time perception", Journal of Marketing Research, Issue 47(3), 520-530, with B. Bilgin, 2010
  • "The conflicting choices of alternating selves", Organizational Behavior and Human Decision Processes, Issue 111(1), 48-61, with E. Shafir, J. Bayuk, 2010