Online MS in Business Analytics

Amplify your data analysis abilities in the fast-growing field of analytics.

We offer three different concentrations—customer, fintech or accounting—so you can focus your knowledge in the area that most interests you. Whichever you choose, you’ll learn to harness the power of analytics while also considering principles to navigate the areas of grey that arise in businesses of all sizes.

Three levels of credentials • Build your resume as you go with progression through graduate certificate, advanced graduate certificate and degree.

Personalized, propriety online learning platform •learn.WashU (developed by our Center for Digital Education) provides you with engaging course sessions and a state-of-the-art user experience. Learn more

A university respected worldwide • A degree from WashU is well respected and will open doors throughout your career.

Career resources • Expert career services professionals will partner with you to help you achieve your career goals. Learn more


Online Masters Information Session

St. Louis MO 63130

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888-622-5115 US toll-free
314-935-4464 (fax)

Online MS in Analytics at a Glance

Move your career forward in one of the best business analytics master’s programs.

Online Analytics Curriculum

Stand out in the high-demand field of analytics by pursuing one of three concentrations.

Graduate Certificate/8 months/10.5 credits

All Concentrations

Intro to Python and Data Science

Data Visualization for Business Insights

Database Design and SQL

Machine Learning Tools for Prediction of Business Outcomes

Big Data and Cloud Computing

Advanced Graduate Certificate/8 months/12 credits

Customer Analytics:

Customer Analytics Using Probability Models

Text Mining

Prescriptive Analytics

A/B Testing in Business and Social Science

Data Analysis for Brand Management

Marketing Research Analytics–Part 1

FinTech Analytics:

Financial Management

Text Mining

Prescriptive Analytics

A/B Testing in Business and Social Science

Financial Technology–Methods and Practice

Accounting Analytics:

Financial Accounting II

Text Mining

Prescriptive Analytics

A/B Testing in Business and Social Science


Degree/8 months/10.5 credits

Customer Analytics:

Professional Business Communication

Analytics Driven Brand Management

Marketing Research Analytics–Part 2

Marketing Strategy

Digital Marketing

Deep Learning for Business Analytics

Download Customer Analytics curriculum PDF

FinTech Analytics:

Professional Business Communication

Investment Theory

Data Analysis for Investments

Seminar in Financial Technology

Advanced Corporate Finance I–Valuation

Deep Learning for Business Analytics

Download FinTech Analytics curriculum PDF

Accounting Analytics:

Professional Business Communication

Business Analysis Using Financial Statements

Fraud Prevention and Internal Controls

Advanced Business Analysis Using Financial Statements

Accounting Policy and Research

Deep Learning for Business Analytics

Download Accounting Analytics curriculum PDF


Classes meet two nights a week from 7:00 to 8:30 p.m. CT.

Before you begin the program, foundational coursework will prepare you for your degree study.

Analytics through a business lens

Career Outlook and Support

Analytics jobs are in high demand—organizations of every shape and size want and need talented business people with strong analytics skills. And that means you have many options for your career path, whether your area of interest is in customer, fintech or accounting analytics.

Once you’ve completed the graduate certificate, tap into the dedicated career coaches and industry experts in the Weston Career Center—they’ll partner with you to achieve your career goals. Learn more about career resources.

Customer analytics:

Data analyst, marketing analyst, business analyst, strategic analyst, business intelligence analyst, data scientist, analytics rotational program

FinTech analytics:

Business analyst, business intelligence analyst, risk analyst, financial analyst, pricing analyst, business technology analyst, data scientist

Accounting analytics:

Forensic accounting, business analyst, financial analyst, research associate, tech-enabled compliance services associate, accountant, cost accountant